Social Movements and Social Media

WATCH MAKING

SINA MOSSAYEB, PH.DDIRECTOR OF INNOVATION

A TOOLKIT FOR UNDERSTAND ONLINE COMMUNITIES & COLLECTIVE ACTION

SOCIAL MOVEMENT STUDIESAN INTERPRETIVE TOOLKIT

@sinamossayeb

[ EPISODES ]

@sinamossayeb

[ PROCESSES ]

@sinamossayeb

[ MECHANISMS ]

@sinamossayeb

[ MECHANISMS: ENVIRONMENTAL ]

@sinamossayeb

[ MECHANISMS: COGNITIVE]

@sinamossayeb

EGYPT IRAN

[ MECHANISMS: RELATIONAL]

BAHRAIN EGYPT

TUNISIA

@sinamossayeb

[ FREE SPACE ]

[ ONLINE COMMUNITIES ]

1. TRUST2. AUTHENTICITY3. SAFETY4. PURPOSE5. EMPOWERMENT

HARPER REED, THREADLESS CTO

ESSENTIAL PARTS AND PIECES

[ COMMUNITY-BASED CVE ]

@sinamossayeb

COLLECTIVE INTERACTION

ACTIVISTS

HOSTILES

OBSERVERS

INDIFFERENT

SYMPATHETIC

P. FAVRE (1990), SOCIAL MOVEMENT SCHOLAR

@sinamossayeb

ACVITISTS SYMPATHIZERS OBSERVERS HOSTILESINDIFFERENT

RELATIONAL DYNAMICS

@sinamossayeb

ACVITISTS SYMPATHIZERS OBSERVERS INDIFFERENT HOSTILES

THE ACTIVISTS’ IMPLICIT ROLE: THE SHIFTER

POWER OF THE (ENTIRE) CROWD

ALEXIS OHANIAN, REDDIT COFOUNDER

SLACKTIVIST

CREATOR

SUPPORTER

SPEED SURFER

NEMESIS (JERK FACE)

Slacktivistsare important

Typology by S.M. Mossayeb

@sinamossayeb

ACVITISTS SYMPATHIZERS OBSERVERS HOSTILESINDIFFERENT

RELATIONAL DYNAMICS: SOCIAL MOVEMENTS AND SOCIAL MEDIA

CREATORS SLACKTIVISTS LURKERS JERKSSURFERS

CREATE A SOMO BASE

WUNCWORTHINESS

CHARLES TILLY (2004), SOCIAL MOVEMENT THEORY GENIUS

CREATE A SOMO BASE

WUNCUNITYCHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS

CREATE A SOMO BASE

WUNCNUMBERS

CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS

CREATE A SOMO BASE

WUNCCOMMITMENT

CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS

WATCH MAKING 101

How can we build empowered online communities, prior to a crisis?

@sinamossayeb

Twitter: @sinamossayebEmail: smossayeb@navantigroup.comWeb: navantigroup.com

THANKS(let’s chat)

Social Movements and Social Media

Technology

Transcript of Social Movements and Social Media

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