Post on 13-Jul-2015
Social Media!Raising Awareness, Taking Action!
Eugene Say Singapore Management University
The Magnitude of Social Media
Pressing Issues
Taking Real Action Today
Social media
The Magnitude of Social Media
Pressing Issues
Taking Real Action Today
Social media
• 2.6 million Facebook Users in Singapore o 286,000 kids from the age of 13 to 16 o 650,000 are aged 18 to 25
• 55% penetration rate in Singapore
Singapore Facebook Statistics
Source:)!www.singstat,gov,sg!!www.socialbakers.com!
Psychology of Social Media
What is it about Facebook that keeps us going back time and again?
The 2 ‘S’ of Influence
significance
self- consciousness
• Ideas or Events not shared = little value.
• Sharing
The Online Community responds Justified and fulfilled
Established ‘Important’ Presence
• Feedback matters to you o Good feedback: Validated
o Bad feedback: Opposed
significance self- consciousness +
Become what people want, and avoid what people do not want.
A life influenced by
others, loss of self
=
The Magnitude of Social Media
Pressing Issues
Taking Real Action Today
Social media
Identity
Are we finding or losing ourselves?
Are you who you really are?
o You may not be who you want to be anymore
o People used to read books, go out to the world to find inspirations, form up believes.
o Today, people are working behind screens and thinking up new ideas from what many other common people are saying.
The Identity Crisis
Are we getting closer or
further? • One click is all we need
o Facebook, Twitter, … • Relationships redefined – New relationships genuine? – Old relationships weakened?
Aaron!Tan)
Amos!Yee)
Adelyn!“Hosehbo”)
Employee Screening
91% of hiring managers look at potential hire’s social media
profile
Private information, photos revealed to potential employers, if not careful.
Criticising Employers
Countless examples of people fired for criticising employers online.
Law and Social Media
All content on Social Media could be viable material to be used as evidence in court.
The Magnitude of Social Media
Pressing Issues
Taking Real Action Today
Social media
Do something today to secure a good future, in using social media properly.
In essence, with Social Media… Brand!new!way!of!communication!today.)
Ease!of!using!social!media!has!made!!
!
Ease!of!causing!problems!with!dire!consequences))
Taking
Action Today
School!Talk) Training!)Workshop)
Company/!Organisation!
Talk)
Thank you Very Much