Social Media/DigitalTemplate Resources for CAAs

with Anna VanWaardhuizen and Laura Vanden Boschof Strategic America,

and Johnny Eudaly, NCAP

March 31, 20212:00pm ET/1:00pm CT/12:00pm MT/11:00am PT

The Promise of Community Action

Community Action changes people’s lives, embodies the spirit of hope, improves communities, and makes America a better place to live. We care about the entire community and we are dedicated to helping people help themselves and each other.

Strategic America Team

Anna VanWaardhuizen Laura Vanden Bosch

Goals

• Inspire and educate others

• Build and share a bank of success stories

• Provide tools for storytelling across multiple media channels

• Earn national, regional and/or local media coverage

Scope of Work

• Creative template development for each feature story

• Email

• Social media

• One-pager for web/print

• Content creation• 12 feature stories for

templates

• Media relations • Three news releases and

targeted pitching

Goals & Scope of Work

• Complete• Meal distribution

• Food distribution

• Small business support

• Vaccination efforts

• To be completed• Water and utilities

• Moving equity forward

• Childcare

• Technology adaptations

• Rental assistance

• Three additional topics

Communication Categories

Story Template

Story Template

How to Save Your Story

Social Media Templates

Social Media Templates

How to Save Your Images

Email Template

• Oswald Font• Agencies will need to

download if they don’t have it already.

• The font is free to download and will be shared in the same location as the templates as a .ttf file.

• This is the brand font for NCAP.

• Grant Disclaimer• This work was funded

by a grant from U.S. Department of Health and Human Services, Administration for Children and Families, Office of Community Services.

• On all items related to this communication campaign, a disclaimer must be included.

Two Important Notes

Thank you! Questions?

Johnny Eudaly, Communications & Branding Associate, NCAP

How to Access the Resources• All materials can be found on our

landing page

How to Access the Resources• Anchors to easily navigate the page

What’s on the Landing Page?

• How-to guidance

▪ This webinar and presentation slides

• Food distribution templates

• Meal distribution templates

• Small business templates

• Vaccination graphics

• One-pager

• One-pager

• Social media ready graphics

• One-pager

• Social media ready graphics

• Customizable social media graphics

• One-pager

• Social media ready graphics

• Customizable social media graphics

• E-mail templates

Vaccination Graphics• Both English and Spanish versions of the

graphic

• Each version is available in .PNG and .EPS

• .EPS files can scale to high resolution — best for printing

Vaccination Graphics

My Contact Information• If you have questions, e-mail me at

jeudaly@communityactionpartnership.com

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Registration: bit.ly/equitysummittickets

For more information or questions contact the HCCT CARES Project Team:

Aaron E. Wicks, PhD, CCAP, NCRT, VP Organizational Capacity Building, awicks@communityactionpartnership.com

Lana Shope, CCAP, Project Director, HCCT CARES T/TA,

lshope@communityactionpartnership.com

Ashley Frevert, Senior Associate, HCCT CARES T/TA,

afrevert@communityactionpartnership.com

Partnership website: www.communityactionpartnership.comThis presentation was created by the National Association of Community Action Agencies – Community Action Partnership, in the performance of the U.S. Department of Health and

Human Services, Administration for Children and Families, Office of Community Services Grant Number, 90ET0469-01-01 . Any opinion, findings, and conclusions, or recommendations

expressed in this material are those of the author(s) and do not necessarily reflect the views of the U.S. Department of Health and Human Services, Administration for Children and Families.

For More Info