MAKING EVENTS

BUZZ-WORTHYPresented by Rachel Siah Co-founder of BRCKTS

@BRCKTSSG rachel@brckts.com

a digital storytelling collective

National Day Parade 2015

What am I not?

What am I not?

what I have learned about social media

it’s not about

“COMMUNITY”

“COMMUNITY”

real-time voice Global connectedness

the internet culture: 1-9-90

1%

19

9%

20

90%

21

1% 9% 90%

TIME ACCESS ENTERTAINMENT

social currency: does it make them look good?

25

26

conformity: What is everyone else doing?

Triggers: how are they reminded of you?

a digital storytelling collective

35

emotions: strong emotions = sharing

stories: How can you be part of their story?

42

master the art of social media engagement | 1

Creativity

viral marketing

1. the 1-9-90 rule 2. social currency 3. conformity 4. triggers 5. emotions 6. stories

MAKING EVENTS

BUZZ-WORTHYPresented by Rachel Siah Co-founder of BRCKTS

@BRCKTSSG rachel@brckts.com