Google AdWords: Display Ads and Remarketing

Aditi JainFaculty, Web Marketing Academy

Google Advertising Networks: The Search Network

The Google Display Network (GDN)

Where can Ads appear with AdWords ?

• Google Search Network : Google search, Google Shopping, Google Maps, Google Images, and Google Groups and search partner sites like AOL etc

• Google Display Network: Google sites (like Google Finance ,YouTube, Blogger, and Gmail) and thousands of partnering websites across the Internet. This network also includes mobile sites and apps.

Targeting elements on the Display Network

• Keywords: https://support.google.com/adwords/answer/2404186?hl=en&ref_topic=3121944

• Topics: https://support.google.com/adwords/answer/2497832?hl=en&ref_topic=3119139

• Interests and Remarketing: https://support.google.com/adwords/answer/2497941#survey=true

• Managed Placements: https://support.google.com/adwords/answer/2471182

• Gender: https://support.google.com/adwords/answer/2580383?hl=en

• Age: https://support.google.com/adwords/answer/2580383?hl=en

• Targeting settings on GDN: https://support.google.com/adwords/answer/1209882?hl=en&ref_topic=3121944

Display Ads

• Text Ads: https://support.google.com/adwords/answer/1704389?hl=en

• Static and Rich media Image Ads: https://support.google.com/adwords/answer/1704389?hl=en

• Engagement Ads: https://support.google.com/adwords/answer/3265312?hl=en

• Video Ads: Ad Gallery:

https://support.google.com/adwords/answer/2375465?hl=en&ref_topic=3119118

AdWords for Video: https://support.google.com/adwords/answer/2375464?hl=en&ref_topic=3119118

Ad Gallery

Ad Gallery Ad Formats

AdWords for Video

What is Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google.

• Types of Remarketing:I. Remarketing for Display NetworkII. Remarketing Lists for Search adsIII. Dynamic RemarketingIV. Remarketing for Mobile AppsV. Remarketing for Youtube Channels.

Display remarketing

Target the users who visited your website and show tailored ads on the display Network.

• Step 1: Create a Remarketing List setup in the Shared Library (https://support.google.com/adwords/answer/2454064)

• Step 2: Copy the tag (code) and place it in all the pages of your website (https://support.google.com/adwords/answer/2476688?hl=en&ref_topic=3122877)

• Step 3: Create a remarketing only or an integrated campaign to target the customers on the list. (https://support.google.com/adwords/answer/2454003?hl=en&ref_topic=3122877)

Set up Display Remarketing: Step 1

Step 2: Getting the Code

The Remarketing Code email

Creating a New Remarketing List

....Contd

Creating a Campaign for Remarketing

Creating a Campaign for Remarketing

Remains Unchecked

Adding the List to the Campaign

Dynamic Remarketing

• Allows you to show dynamic message/images to the users based on the content they viewed on your website

• Works only when your account is linked to a merchant centre account

• Can be created by using Campaign type as Display Network only – Remarketing

• How to: https://support.google.com/adwords/answer/3122586

• More on how to place tag for Dynamic remarketing: https://support.google.com/adwords/answer/3103357

Adding Dynamic Remarketing

Changing the Remarketing Code

RLSA –For Search Ads

• Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google.

• https://support.google.com/adwords/answer/2701222?hl=en

• Should have at least 1000 users on the list• Can have a different list size as compared to

Display List.

Step 1:

Step 2:

Remarketing for Mobile AppsHow to: https://support.google.com/adwords/answer/2476688?hl=en Go to section “Add the Remarketing Tag to your Mobile App”

After Clicking on +New Tag, enter other information and save to get to the next screen

Getting the code for Mobile App

Click on “Tag”

....Contd

Choose Mobile App and the appropriate Operation system from the dropdowns.

Remarketing for Youtube ChannelHow to: https://support.google.com/adwords/answer/2545661?hl=enLINK YOUR YOUTUBE CHANNEL IN ADWORDS:

Creating a Video Remarketing List

Thank you!!!

Email: aditi@webmarketingacademy.inCall: +91 8884049333

Website: www.webmarketingacademy.in