Post on 24-Jan-2015
description
Agenda
1. What’s Social About Social Media?2. Goals3. Audience4. Message/Content5. Engagement 6. Twitter7. QR Codes8. Tools
What’s Social About Social Media
Social media channels are just that – channels
Conversations make social media social
Beware of broadcasting
iSMART Goals
SpecificMeasurableAttainableRelevantTime-bound
iDefining Goals
Brand Awareness/Issue Awareness
iBrand /Issue Awareness
i
iAction/Participation
iAudience
iAudience
-Target your messages
- “Like”/ mention other Facebook pages
- Mention on Twitter
- Make the ask
iMessages/Content
- Promote the match - Updates – broadcast style- Video- Images from races- Articles- Statistics with an ask- Welcoming new sponsors- Race stats- Race-day weather updates- Special tips / preparation- Updates on money raised
iEngagement
- Be yourself
- Be authentic
- Be responsive
iEngagement
Be human
iEngagement
Frequency
iEngagement
i
iTwitter
iQR Codes
iTools
Hoot Suite – A social media dashboard that allows you to schedule tweets and Facebook updates
Facebook Mobile App – Update anywhere, anytime
Find Twitter followers by area of interest with this search directory
Share photos and video via Twitter