Post on 29-Aug-2014
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Social Media Update:Using Twitter, Facebook, & Instagram effectively
How to search social networks.
July 9th, 2013social.media@unh.eduUNH New & Emerging Media
#UNHCS13
#UNHCS13
What is a hashtag?
#UNHCS13
Nope….
Hashtag: A word or phrase prefixed with # in a message on a social networking channel. “ #UNHCS13 is amazing. It’s my favorite day of the year.”
Hashtags provide a means of grouping certain messages. Searching for a specific hashtag, (like #UNH) would create a set of all messages that contain said hashtag.
Twitter, Instagram, Google+, Flickr, and Facebook all support hashtags.
#UNHCS13
Use hashtags wisely. Think about what words or phrases are worth searching.
#UNHCS13
#UNHCS13
Great use ofa hashtag by MLB!
#UNHCS13
How many registered users does Twitter have worldwide?
500 million
#UNHCS13
#UNHCS13
Search Twitter and sort…
#UNHCS13
You can alsosearch Twitter @usernames
#UNHCS13
#UNHCS13
Using Hashtags
Adding tags to your photos is a great way to find new followers, share photos, & amplify your message.
Choose specific hashtags that will help connect with others on Instagram. In this example, instead of using the hashtag #UNH, we used #UNH17. The tagged photos are added to the targeted search page, where other UNH Class of 2017 students are able to view photos easily.
Remember! Use relevant tags to help attract new followers.
#UNHCS13
Pay attention to other hashtags!You may discover a popular hashtag you hadn’t thought of on your own!
For example, photos tagged #UNH might also be tagged #UNHSocial, #UNH17 or #instaUNH
Popular Hashtags
#UNHCS13
#UNHCS13
#UNHCS13
Tag people in your photos!
#UNHCS13
What about me?
#UNHCS13
Photo? Video? Hold to record..
INSTAGRAM VIDEO WIN!#UNHCS13
Click to play!
#UNHCS13
Hashtags turn topics and phrases into clickable links in posts on your personal timeline or company page.
This helps people find posts about topics they’re interested in.
*Note that you'll only see posts that were shared with you… (or made public)
How do I use hashtags in Facebook?
#UNHCS13
You can also search for a hashtag using the search bar at the top of any page.
#UNHCS13
Other search tools…
#UNHCS13
#UNHCS13
Key Performance Indicators (KPIs)
Let’s Discuss!
• Who’s receiving your message?
• How far is your message spreading?
• For brand engagement, look at your Twitter retweets & replies, Facebook comments, replies, shares, and likes.
• How often are people talking about you?
• Do you want more traffic to your website? Track URL shares, clicks, and conversions with Google Analytics.
(See Neil Larson’s Google Talk)
• What key words or hashtags are most used in your industry?
?
#UNHCS13
#UNHCS13