Social media trends and challenges mace 11 oct 2010

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Presentation at the MACE 2010 conference, 11 October, Emperors Palace.

Transcript of Social media trends and challenges mace 11 oct 2010

Social Media Trends&

Challenges11 October 2010

japie swanepoel

the stats...

the stats...

the stats...

the stats...

the stats...

the stats...

some trends

so what?

listen to me!

About your reputation...( and the institution’s)

About your reputation...( and the institution’s)

About your reputation...( and the institution’s)

About your reputation...( and the institution’s)

About your reputation...( and the institution’s)

Now start managing the external factors

Now start managing the external factors• find your detractors and “fans”

Now start managing the external factors• find your detractors and “fans”

• learn about them

Now start managing the external factors• find your detractors and “fans”

• learn about them

• engage with them

Now start managing the external factors• find your detractors and “fans”

• learn about them

• engage with them

• TAKE CHARGE OF YOUR ONLINE REPUTATION

Social Media Policy

Social Media Policy

Mobisites

Widgets

My challenge to you:

My challenge to you:

• do a proper ORM audit

My challenge to you:

• do a proper ORM audit

• review your SM strategy and expected outcomes

My challenge to you:

• do a proper ORM audit

• review your SM strategy and expected outcomes

• put a SM policy in place

My challenge to you:

• do a proper ORM audit

• review your SM strategy and expected outcomes

• put a SM policy in place

• utilise mobi, widgets, podcasting