Post on 08-May-2015
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SOCIAL MEDIATHE NEW EMERGING
DNANeeraj Dhull | April 2011
www.jimmypad.com
Wherever You Go, Social Media Will FollowNeeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
“I’m totally gonna’ tag you,
this is sooo Facebook material.”
F#$!@, please don’t!
Neeraj Dhull | April 2011
www.jimmypad.com
“OMG, I’m tweeting what you just said.”
Really? Why? Who’s following you?
Neeraj Dhull | April 2011
www.jimmypad.com
“Is your resume on LinkedIn or do you have to email it to me?”
What’s wrong with email?
Neeraj Dhull | April 2011
www.jimmypad.com
SOCIAL MEDIA
Neeraj Dhull | April 2011
www.jimmypad.com
PUTS “PUBLIC” INTO PR
SOCIAL MEDIA
Neeraj Dhull | April 2011
www.jimmypad.com
PUTS “MARKET” INTO MARKETING
Neeraj Dhull | April 2011
www.jimmypad.com
TODAY PEOPLE DON'T TRUST COMPANIES, BLINDLY
Neeraj Dhull | April 2011
www.jimmypad.com
NEED OF THE HOUR ISHUMANIZEYOUR BRAND
Neeraj Dhull | April 2011
www.jimmypad.com
BUT WHAT DO YOU NEED
TO HUMANIZE
Neeraj Dhull | April 2011
www.jimmypad.com
YOU NEED TO HUMANIZE YOUR BUSINESS
THE WAY YOU PROMOTE YOURSELF ON INTERNET
WHO NEEDS SOCIAL MEDIA
Neeraj Dhull | April 2011
www.jimmypad.com
?
BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com
BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com
INDIVIDUALS
BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com
INDIVIDUALS
COMPANIES
BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com
INDIVIDUALS
COMPANIESEVERYONE
Neeraj Dhull | April 2011
www.jimmypad.com
BRAND
MYTH BUSTERS
TV PROGRAM
MYTH BUSTERS
3,796,854 people like it on FACEBOOK
506,665 people follow it on TWITTER
9,524,626 video views on YOUTUBE
TV PROGRAM
Neeraj Dhull | April 2011
www.jimmypad.com
INDIVIDUAL
KEVIN ROSE
ANGEL INVESTOR
SERIAL ENTREPRENEURFOUNDER OF Digg
KEVIN ROSE
136,927 people like him on FACEBOOK
1,225,981 people follow him on TWITTER
122,424 people follow him on DIGG
ANGEL INVESTOR
SERIAL ENTREPRENEURFOUNDER OF Digg
Neeraj Dhull | April 2011
www.jimmypad.com
COMPANY
ADIDAS ORIGINALS
URBAN WEAR
RETRO SHOES
VINTAGE CLOTHING
ADIDAS ORIGINALS
URBAN WEAR
RETRO SHOES
VINTAGE CLOTHING
8,394,802 people like on FACEBOOK
369,664 people follow on TWITTER
835,806 video views on YOUTUBE
DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com
DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com
DIFFERENT AUDIENCE
DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com
DIFFERENT AUDIENCE
DIFFERENT TASTE
DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com
DIFFERENT AUDIENCE
DIFFERENT TASTEONE POWER
Neeraj Dhull | April 2011
www.jimmypad.com
POWER OFSOCIAL MEDIA
HOW TO GET ACCEPTED
Neeraj Dhull | April 2011
www.jimmypad.com
?
Neeraj Dhull | April 2011
www.jimmypad.com
GROUND RULES
Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
LISTEN REGULARLY
Neeraj Dhull | April 2011
www.jimmypad.com
TALK LESS ENGAGE MORE
Neeraj Dhull | April 2011
www.jimmypad.com
PARTICIPATE WHEN REQUIRED
Neeraj Dhull | April 2011
www.jimmypad.com
CONVERSATIONS GROW LIKE TREES
Neeraj Dhull | April 2011
www.jimmypad.com
INFO NOT OWNED BUT SHARED
Neeraj Dhull | April 2011
www.jimmypad.com
PLANNING
Neeraj Dhull | April 2011
www.jimmypad.com
SOCIAL NETWORKS + WEBSITES
Neeraj Dhull | April 2011
www.jimmypad.com
Watch updatesGather IntelligenceCreate ConversationBuy + SellFoster communities
SOCIAL NETWORKS + WEBSITES
Neeraj Dhull | April 2011
www.jimmypad.com
Create word-of-mouth referralsStart up businessesRally resourcesBuy micro-focused adsTarget & Link back
Unfortunately, most companies are still insensitive to social media like JUST another marketing channel.*
Neeraj Dhull | April 2011
www.jimmypad.com
*Don't create a Fan Page and leave it alone. Start Socializing via it.
Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
EXPLORE
Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
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SPREAD YOUR IDEA
Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
CONTRIBUTE TO OPEN SOURCE PROJECTS
Neeraj Dhull | April 2011
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Neeraj Dhull | April 2011
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TEST PROTOTYPE IDEA
Neeraj Dhull | April 2011
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Neeraj Dhull | April 2011
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CHANGE WHAT YOU CAN
Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
SHARE YOUR BRAND STORIES
STOP THINKING CAMPAIGNS
Neeraj Dhull | April 2011
www.jimmypad.com
STOP THINKING CAMPAIGNS
Neeraj Dhull | April 2011
www.jimmypad.com
START MAKING CONVERSATIONS
PULL'UP YOUR SOCKS & START SOCIALIZING
Neeraj Dhull | April 2011
www.jimmypad.com
Talk to me @http://www.facebook.com/dhull
Email me @shout@jimmypad.com
Watch me @http://www.youtube.com/mindcrayons
Neeraj Dhull | April 2011
www.jimmypad.com