Social Media

The Good, The Bad andThe Ugly

The GoodNew, loyal customers

• Facebook: 19,000 Fans

• Twitter: 12,000 Followers

• Enews: 20,000 subscribers

• Blog posts: 20+ posts per week 12,000+ weekly page views

The Bad

Spam, Bad Comments, Inattention, Boring

The best defense is a good offense

• Have a social media policy– Tells when you will remove comments– Says you will remove spam and unsolicited

posts and defines what those are for you

• Enforce the policy, police your page

• ENGAGE AND RESPOND

The Ugly

Hijacked!