Social Media Sucess

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This presentation was part of the PRE- FNCE Social Media Boot Camp offered in Boston on Saturday November 6th, 2010.http://canaryville.adagetechnologies.com:3012/fnce/SessionDetails.aspx?SessionID=334

Transcript of Social Media Sucess

Social Media Success RD’s are making it happen…

Social Media Boot Camp @FNCE

The Following Slides were Submitted as Part of the Pre- FNCE Social Media Boot Camp 2010 Workshop

The Slides Represent Social Media Success of Registered Dietitians

Wendy Jo Peterson

 I generally pick up 2-3 new clients a

month from social media (which is fun

and costs me nothing!)

Lauren Swann

I've picked up new clients cold on Linked-In - they've found & come to me and its also good reinforcement of what you do for clients and your referral base in your network.

Linked-In is not really "social" media -- it is business networking

mediaand far more effective for B2B

consultants. It’s other value is for job

seekers -- exec recruiters and HR staffers are having a field day with

it.

Martha McKittrickI have gotten

clients from my blog & it provides me a credible professional

online presence.

I refer media requests to video sections on my blog. I also provide downloadable handouts that increase current client satisfaction and attracts new ones.

Mitzi DulanTwitter, Facebook and

YouTube have definitely allowed me to grow my brand

and because of that I've received more spokesperson opportunities in line with my

brand.

Constance Brown-RiggsSocial media (twitter and

facebook primarily) is a great way to motivate behavior

change. Having patients/clients participate in #bgwed motivates them to monitor blood glucose and

feel part of asupportive community. 

Catherine Frederico

I was writing cell phone text alerts called Nutrition 411 even before Twitter was born.

As a result of my collaboration with Game Jam,

I was invited to a small summit in July to develop an

industry primer on nutrition game development. Again, I

was the only dietitian in the room along with five other national health game developer s& twouniversity researchers.

Sandra FrankUses Social Media to Promote Health News & RD’s as the Online Nutrition Experts

Jill NussinowI started teaching classes locally on Facebook &Twitter for small businesses.

And, really it's all about engagement and showing up. As a culinary friend reminds me often, "You can't win if you don't play the game." 

David Grotto

Ask the Guyatitian!

Uses Social Media to Educate on Nutritional Benefits of Food

Keri GansI have found social media to be

extremely helpful in the success of branding my

business. I can constantly keep my name in the on Twitter and

Facebook.

Some followers on twitter have asked me to guest blog and be a nutrition expert for articles they are writing. When I got my book deal for The Small Change Diet (Gallery March 2011) all the publishers and literary agents I met with loved that I was active on Twitter & Facebook.

Rebecca Subbiah I do social media & blog for my blog chow and chatter, and a few food companies. I also have an iPhone recipe app coming out soon.

Gloria Tsang

Balancing personal and company brand (HealthCastle.com) is high on my list. So whether it's twitter handle or LinkedIn profile, I make sure they reflect both.

Jennifer WesterkampMy 6 years of experience on Facebook (being a freshman in college when Facebook first became available to college students) and my familiarity with the evolution of social media allowed us to capitalize on this Gen Y phenomenon for my new business.

Rebecca Scritchfield Some of my first consulting jobs

with PR firms was due to my

experience withsocial media.

My social media presence has allowed me to build relationships (an asset)that has helped me get speaking engagements and spokesperson work.

Thanks for Viewing!

For More Information on this Presentation or the Pre-FNCE Social Media Workshop, Please Contact:Nadine Fisher@nadinekf