Post on 10-May-2015
description
Social Media Strategy Recruit, Engage & Activate
Ritu Sharma (@ritusharma1)
13 Cities. 3 Countries. 10,000 Nonprofits.
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Why Social Media?•Low barrier To Entry•Level Playing Field•Perfect for Peer Asks•“Everyone is Smarter Than Anyone”
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How is Social Media used?
• MARKETING• FUNDRAISING• ADVOCACY• STAFF & VOLUNTEER
RECRUITMENT
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TAKE A STEP BACK… TO MOVE FORWARD
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Listen
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• FACEBOOK• TWITTER• LINKEDIN• YOUTUBE• BLOG• TUMBLR• FLICKR• INSTAGRAM
SOCIAL MEDIA
SEO
PHONE
DIRECT MAIL
PR
PARTNERS
Integrated Marketing Plan
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IDENTIFY RECRUIT ENGAGE ACTIVATE
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IDENTIFY
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•History & Experience•Facebook Insights•Google Analytics•RowFeeder.com/reports
Identify Your Audience
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RECRUIT
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Facebook.com/nonprofits•Invite People •Post Photos & Videos•Create Events•Facebook Ads•fundraising campaigns
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•Following Others•Low Hanging Fruit•Post Regularly•RT Often & Liberally•Create a Hashtag•Participate In #ff
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Youtube.com/nonprofits•Create Vlogs, PSA’s & appeals•Drive fundraising via google checkout•Create “Call to action” text overlays
Youtube
Create A Social Media Policy
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Create an Editorial Calendar
Use Scheduling Tools
Use Scheduling Tools
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ENGAGE
ENGAGE: Ask Questions
ENGAGE: Timing is Everything•Morning: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Night: 9:30 – 11PM•Weekends vs. Wednesday
ENGAGE: Become a Curator
Think 50/50
ENGAGE: Recognize & Respond
ENGAGE: Tie In Live Events
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ACTIVATE
ACTIVATE: Create Superfans
ACTIVATE: Identify Key
Influencers & Donors
•Engage & Interact With your Top 10%
ACTIVATE: Identify Key
Influencers & Donors•Celebrate Key Allies: Donors, Volunteers, & Milestones•Myriad Blogs & Posts
ACTIVATE: Identify Key
Influencers & Donors
•Engage Key Allies in Personal Asks•Contests Work Well
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IDENTIFY RECRUIT ENGAGE ACTIVATE
•www.facebook.com/nonprofits•www.google.com/nonprofits•www.bethkanter.org•www.nten.org
RESOURCE REVIEW
RESOURCE REVIEW
•www.socialbrite.org•www.MediaBistro.com•www.SocialFresh.com
Thank You!Ritu@SM4NP.org @RituSharma1