Post on 29-Jan-2018
SOCIAL. MEDIA.Sharing as Outbound Marketing
#FMSignal Chicago2012-09-11
Jonathan Straussawe.sm
Jonathan(@jstrauss)
Jonathan(@jstrauss)
Share. Track. Learn.(@awesm)
Jonathan(@jstrauss)
Share. Track. Learn.(@awesm)
$
Paid MediaOwned MediaEarned Media
Earned Media
AuthenticityAmplification
Lack of Control
AuthenticityAmplification
Lack of Control
Authenticity
AmplificationLack of Control
AuthenticityAmplification
Lack of Control
Earned Media
Marketing drives value
Value can be measured
2,767 followers
19 Tweets
179 visits
230 PVs
2,767 followers
19 Tweets
179 visits
230 PVs
32,126 followers
30 Tweets
759 visits
910 PVs
2,767 followers
19 Tweets
179 visits
230 PVs
32,126 followers
30 Tweets
759 visits
910 PVs
18,702 followers
5 Tweets
144 visits
162 PVs
1,482 followers
2 Tweets
10 visits
10 PVs
2,767 followers
19 Tweets
179 visits
230 PVs
32,126 followers
30 Tweets
759 visits
910 PVs
18,702 followers
5 Tweets
144 visits
162 PVs
1,482 followers
2 Tweets
10 visits
10 PVs
56 Tweets
178,027 followers
1,092 visits (0.6% CTR)
1,312 PVs (1.2 PVs/visit)
How data creates value
Increase TrafficNew Ad Products
More Valuable Audiences
Increase TrafficNew Ad Products
More Valuable Audiences
Increase Traffic
New Ad ProductsMore Valuable Audiences
Increase TrafficNew Ad Products
More Valuable Audiences
Thanksjonathan@awe.sm
@jstrauss
#FMSignal Chicago2012-09-11
Jonathan Straussawe.sm