analyzed by

Social Media Shakedown of Top Brands in October 2013

SO

ANALYSIS OF

BRANDS ON FACEBOOK

Fans, Conversations, Engagement, Campaigns, etc...

11,063,270

2,959,964 2,724,406

1,804,210 1,536,800 1,425,640 1,259,904 1,219,653 1,157,322 1,091,467

-

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

October 2013

Brands that Gained the Most New Fans

Added more than 11 Million Fans

1151.90%

413.10%

320.80% 295.30% 265.20%

232.30% 180.40% 171.70% 156.10% 150.30%

0.00%

200.00%

400.00%

600.00%

800.00%

1000.00%

1200.00%

1400.00%

Brands with the Highest Fan Growth Rate

experienced an astounding fan growth rate of 1151.9%

October 2013

Most Engaging Posts Across All Sectors

October 2013

Sector Leaders in the United States (Based on the Unmetric Score for Facebook)

Sector Brand

Automotive

Aviation

Banking

Beverages – Alcohol

Consumer Electronics

Sector Brand

Education

Food & Beverages

Hospitality

Insurance

Luxury

October 2013

Sector Leaders in the United States (Based on the Unmetric Score for Facebook)

Sector Brand

Television

Mobile & Handhelds

Personal Care

Restaurant & Cafe

Retail

Sector Brand

Retail Chains

Sports

Technology

Telecom Services

Travel

October 2013

A Closer Look at Selected Top

Brands

VISA - #GoInSix & #MyFootballFantasy VISA posted updates around the hashtags #GoInSix and #MyFootballFantasy which

engaged best with its fans. The finance brand garnered an average engagement score of 304, which is more than 9 times the sector average of 32.

The #GoInSix posts engaged better with an average engagement score of 498.

Samsung Mobile USA – Together We Rise To kick off the new NBA season, Samsung Mobile US asked its fans to upload their selfies with the

hashtag #TogetherWeRise to be featured on a mosaic. The post announcing the campaign was the most engaging post with an engagement score of 1,270 with 234,535 likes, 10,468 comments and 19,591

shares.

The number of fans talking about the brand peaked after the ‘Together We Rise’ campaign

post on the 28th October.

Travelzoo – Content Strategy Travelzoo posted more updates around Deals but the posts around Contests and Brand

News engaged the best with its fans

KLM – Admin Responses and Fan Engagement

KLM responded to 97.9% of their 8,139 fan posts in an average of 1hr 54minutes.

SO

ANALYSIS OF

BRANDS ON TWITTER

Followers, Customer Service Metrics, Campaigns, etc...

1,663,826

1,308,067

1,026,259 1,005,662

784,090

669,754

530,900 477,591 471,101 446,351

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

Twitter YouTube Samsung

Mobile

Instagram Ellen

DeGeneres

Android Facebook Dior Starbucks

Coffee

Gmail

added 1.6 million new Followers on Twitter

October 2013

Brands that Gained the Most New Followers

Brands that Tweeted the Most

October 2013

News brands have been the most prolific tweeters.

10,788

9,077

4,779

3,245 2,957 2,855 2,593 2,567 2,432 2,321

-

2,000

4,000

6,000

8,000

10,000

12,000

Sector Leaders in the United States (Based on the Unmetric Score for Twitter)

Sector Brand

Automotive

Aviation

Banking

Beverages – Alcohol

Consumer Electronics

Sector Brand

Education

Food & Beverages

Hospitality

Insurance

Luxury

October 2013

Sector Leaders in the United States (Based on the Unmetric Score for Twitter)

Sector Brand

Television

Mobile & Handhelds

Personal Care

Restaurant & Cafe

Retail

Sector Brand

Retail Chains

Sports

Technology

Telecom Services

Travel

October 2013

SO

A Closer Look at Selected Top

Brands

McDonalds - #MightyWings Boldest Player Contest

McDonalds ran a Twitter contest on the 6th of October asking fans to tweet the name of their boldest football player along with the hashtag #MightyWings and was its most engaged hashtag for the month.

6th October saw the highest amount of activity on McDonalds’ Twitter account and the hashtag @MightyWings was most used on the day of the

contest.

Victoria’s Secret – Secret Reward Card Victoria’s Secret’s tweets around its Secret Rewards Card generated a huge buzz for the brand. The

#SecretRewardCard was the most used hashtag by the brand and its followers.

There were more @mentions for Victoria’s Secret on the 29th October – the day the Secret

Reward Card was announced on Twitter.

JetBlue - #TrickOrTweet JetBlue ran a promotion on Twitter for Halloween asking its followers to knock on its doors by tweeting out @JetBlue

and #TrickOrTweet to receive a promo code to avail a discount.

The mentions of @JetBlue and #TrickOrTweet peaked on the 21st October – the day the promotion was announced.

Armani – One Night Only NYC October 24th was declared as the Giorgio Armani Day by New York Mayor, Michael Bloomberg and the brand

conducted the ‘One Night Only NYC’ fashion event on the same the day, which created huge amounts of buzz on Twitter around the event and the brand.

The amount of activity on Armani’s Twitter page was the highest on the ‘Giorgio Armani Day’ and the

#OneNightOnlyNYC was the most popular hashtag.

MAC Cosmetics - #RiRiHeartMAC MAC Cosmetics extensively tweet around its ‘RiRi Heart MAC’ Fall collection and #RiRiHeartMAC was the most

used hashtag by the brand and its followers with an engagement score of 814.

As a result, MAC Cosmetics garnered an overall Twitter Engagement Score of 363, which is 5

times the sector average.

SO

ANALYSIS OF

BRANDS ON YOUTUBE

Views, Shares, Uploads, Top Video, etc...

Brands with the Most New Views

added an incredible 156 million views

October 2013

156,497,399

63,267,391 62,122,882 60,384,456

50,388,086 45,457,915

41,325,957 41,178,242 40,192,961 33,559,195

-

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

160,000,000

180,000,000

Top Videos of the Month

October 2013

Samsung Mobile USA – Galaxy Gear

GoPro – Backflip Over 72ft Canyon YouTube Music Awards

GoPro – Hero 3+ Black Edition

Sector Leaders in the United States (Based on the Unmetric Score for YouTube)

Sector Brand

Automotive

Aviation

Banking

Beverages – Alcohol

Consumer Electronics

Sector Brand

Education

Food & Beverages

Hospitality

Insurance

Luxury

October 2013

(Based on the Unmetric Score for YouTube)

Sector Brand

Television

Mobile & Handhelds

Personal Care

Restaurant & Cafe

Retail

Sector Brand

Retail Chains

Sports

Technology

Telecom Services

Travel

October 2013

Sector Leaders in the United States

SO

A Closer Look at Selected Top

Brands

Samsung Mobile USA – Galaxy Gear - Evolution

Video Views Growth Samsung Galaxy Gear Evolution video was the most watched video in October on Samsung Mobile USA’s YouTube channel with more than 15 million views.

GoPro – Hero 3+ Black Edition

Video Views Growth GoPro’s video about its Hero 3+ Black edition camera garnered more than 11 million views to become the

most watched on its channel in October.

This awesome backflip video, which was shot on a GoPro camera during the Redbull Rampage, was the 2nd most watched on GoPro’s YouTube channel with more

than 10 million views.

Video Views Growth

GoPro – Backflip Over 72ft Canyon – Redbull Rampage

YouTube Spotlight – Announcing the first-ever YouTube Music Awards

Video Views Growth The video announcing the first ever YouTube Music Awards was the most watched video on YouTube’s

channel with more than 9.9 million views.

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