Social Media, What it is –

How we can leverage it A presentation from Roy Andre Grønli to CBA Formidling

3 September 2011

Agenda

• What Social Media is

• How CBA leverage Facebook

• How we can become successful

• Goals & Results

• Get more business from Social Media

Social Media:

A place where people can

communicate on the internet

(Yes, it can be that simple)

Why Social Media?

• Trends in Social Media

–Social Media are more used than mail*

–69% of all internet users are active on Social Media**

–1 in 3 Norwegians uses Social Media when they search for jobs***

• We can reach out to peoples personal / professional networks

• It is here to stay!

• It is modern and gives more bang for the buck than regular media

*Forrester Research 2008

** Nielsen Online 2009

*** Xtra Personell 2011

BUT MOST IMPORTANT:

Good people knows one an other

FACEBOOK APP AT THE HOME PAGE

THE APP

WORK@

Taking Social Media recruitment to the next level

Keeping Your Jobs Top Of Mind

Making It Simple To Share Open Positions

And Generating Instant Referral Applications

SUMMARY

• Cool App

• Reach peoples networks

• Drive job seekers from Social Media

TOMMELFINGERREGEL The Facebook Page

Goals and Results

• Branding of CBA

• Keep workers longer

• Drive more applicants

Set a strategy Re build the

Facebook page Make the

Facebook App

Invite candidates and have a Kick Off

campaign

Goals