Social Media ROI

Post on 28-Jan-2015

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Social Media Residency slides on ROI

Transcript of Social Media ROI

You CAN show ROI for Social Media

#17: Social media are free in any ordinary sense of the word (or at least ridiculously inexpensive)

Total Cost for Mayo Clinic Facebook, YouTube and Twitter

$0.00

In the European Union, based on current exchange rates:

€0,00

#18: As I approaches zero, ROI approaches infinity

ROI and the MRI• Levels of medical knowledge

• MRI• Biopsy• Autopsy

• Quantifying comprehensive impact is impossible • Incomplete data• Confounding factors

• ROI biopsies give us important anecdotal evidence

ROI Biopsy #1: Myelofibrosis

Unique Myelofibrosis Patients

ROI Biopsy #2: UT Split Tear

QuickTime™ and aMPEG-4 Video decompressor

are needed to see this picture.

Jayson Werth’s Experience

USA TodayUSA TodayNov 12, 2009

3031031-7

Last FridayLast Friday

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