Social Media Risk and Reputation Management

Claudiu PopaInformatica Corporation

Online Reputation Management Secrets that Will Make or Break Your (e)Business

so what’s the problem?so what’s the problem?

Source: Smarsh, Gartner, Ponemon, Symantec IDC

takeawaystakeaways

• presence > control

• one password / site

• identity > trust

• permission > profit

• policy > legitimacy

• oversharing < validation

presence means controlpresence means control

... if you control access... if you control access

social damagesocial damage

password management is key ... literallypassword management is key ... literally

password management > social media password management > social media policypolicy

privacy > legitimacyprivacy > legitimacy

embrace socialembrace social

restrict posts > open commentsrestrict posts > open comments

identity > trustidentity > trust

social hates noise - demands substancesocial hates noise - demands substance

permission > profitpermission > profit

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