Social Media Research for PhD Students: UWS Workshop for IRO (26/4/2011)

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Part 2 of a workshop on social media delivered to University of the West of Scotland PhD Students at Hamilton Campus on 24th April, 2011.More details here: http://www.jennifermjones.net

Transcript of Social Media Research for PhD Students: UWS Workshop for IRO (26/4/2011)

Social Media for Research

Jennifer M. Jones@jennifermjones

http://www.jennifermjones.net

Overview

Informal Research

Qualitative/Quantitative.

Adapting existing methodologies.

Building customised methodologies.

“Informal” Research

Explorative

Experimental

Quick Results

Quick Overviews

Free

Measure

Listening

Track Backs

Trends

Archives

Network Analysis

Visualisations

Questionnaires

Interviews

Interviews

Focus Groups

Ethnography

Mix n’ Match

Conclusions

Not exhaustive

Limitations

Supplementary

Ethics

Cost