Journey ReportingSocial Media Best Practices 2.0

by @MistyMontano9NEWS Digital Content Manager

Journey Reporting:Social Media Best Practices 2.0

• Guidelines - clean and simple

• Use - breaking news and day-to-day

• Best Practices - tips and ideas

• Measure - know how well you’re doing

• Resources - read and ask

Guidelines

• Most Important: Think First

• Know your organization’s social media policy - if one doesn’t exist follow existing ethics, code of conduct policies.

• Don’t trust Facebook

• It’s not all about you

• Use only the social networks in which you can invest the time

Guidelines: What to Post• Non-exclusive*/sensitive information about the story you’re working

• Update progress of the story through the day to keep people interested

• Behind the scenes pictures and video blogs to make readers/viewers feel like they’re part of the process

DON’T POST:

- Sarcastic status updates. You and your friends might find them funny, but others might not

- Posts that would offend anyone

- Posts about other stations (examples: their coverage, personalities, encounters, etc…)

Most Important: Think before you post.

Guidelines: Don’t Post

• Sarcastic status updates. You and your friends might find them funny, but others might not

• Critical posts about other journalists, media organizations, your own colleagues (examples: their coverage, personalities, encounters, etc…) STAY CLASSY

Guidelines: Don’t Post

• Personal political views

• Personal religious views

• Inside baseball - the inside jokes of the news team that you have not made public or want followers to participate with you

Best Practices:Expand your brand & reach

• Live by lists in both Twitter & Facebook

• Use apps or tools to make using Facebook and Twitter easier

• Apps in the field: Facebook Page Manager, Tweetcaster, Tweetbot

• Management tools that can schedule posts/Tweets: TweetDeck, Facebook scheduling, HootSuite

Best Practices: The C’sExpand your brand & reach

• Content is KING - Relevant, Visual

• Conversational

• Consistent

• Collaboration

• Community

• Competition

Best Practices: Breaking NewsExpand your brand & reach

• Be aggressive

• Share links, video, photos

• Post updates to see story through

• Use Hashtags - know commonly used hashtags for your beat

Best Practices: Day-to-DayExpand your brand & reach

• Twitter: Continual updates

• Facebook: 2-3 posts

• Ask questions

• Respond

Best Practices: Expand your brand & reach

• Post pictures or upload video on Facebook- you can edit, add updates*

Best PracticesExpand your brand & reach

• Don’t think in teases or headlines

• Use Active words and phrases: Happening now, breaking news, working on, developing, writing, editing

Best PracticesExpand your brand & reach

• CALL TO ACTION***

• Like

• Comment

• Share

• ReTweet

Best Practices: Expand your brand & reach

• Don’t be afraid to try and then change

• Work with others to make it happen: editors, web team, colleagues

• Tweet pictures instead of emailing

Best Practices:Expand your brand & reach

• Be your own pimp. Share links to all your stories.

• Follow Your Colleagues - ReTweet them

• DON’T Share Facebook posts - instead copy/paste/quote & republish on your Facebook

Best Practices:Expand your brand & reach

• Enterprise Stories

• Make a Social Media Plan

• Take photos and record notes of interesting items that can be shared closer to when story is published

• Be willing to share items that don’t make finished piece, speak with manager

• Think about “Inside look” blog to accompany finished article

Best Practices:Expand your brand & reach

• Don’t let links attach to your FB posts*

Measure:Facebook Reach

• DON’T Trust Facebook - policy & algorithms continually change*

• EdgeRank

• Story Bump

• Actors - Last 50 Actors, Chronological

• Artificial Intelligence - just announced in MIT Review.

Measure:Facebook EdgeRank

Infographic by PostRocket

Measure:Facebook Reach

• Story Bump

• FB looking not only at posts made since last time you checked your news feed, but at recent “new-to-you” posts that may be older

Measure:Facebook Reach

• Story Bump

TechCrunch 8/6/13

Measure:Facebook Reach

• Last 50 Actors

• Facebook tracks your last 50 actions you’ve made on FB and uses those actions to decide what you’ll see in the short-term in your news feed

Measure:Facebook Reach

• Last 50 Actors

• The more people interact with your posts - like, comment, share - the more that one post and similar posts of yours will stay relevant to those people and their friends

Measure:Facebook Reach

• Chronological Actors

• FB trying to be more like Twitter - figuring out what is “real-time” posting and show those in chronological order in news feeds

• FB rolling out trends and public posts to some organizations to compete with Twitter SocialTV

Measure:Facebook Reach

• Facebook Page Insights

• Can track reach of each post

• Can find demographics of fans

• Can find out what time your fans are on Facebook

Measure:Facebook Reach

Measure:Twitter Reach: Impressions & Engagement

Measure:Twitter Reach - http://tweetreach.com

Measure:Twitter Reach - http://tweetreach.com

Measure:Twitter Reach - http://twitonomy.com

Measure:Twitter Reach - http://ads.twitter.com

Measure:Twitter Reach - http://ads.twitter.com

Resources• Twitter for Journalists

• Tweet Your Beat and Tweet Sports Beat

• Facebook for Journalists

• Facebook for Business

• Industry websites: Mashable, All Facebook, Social Media Examiner

• Participate in industry chats, ie #JournChat on Monday nights

• Poynter NewsU Webinars

• Find journalists or others to follow: MuckRack

Resources

Journey ReportingSocial Media Best Practices 2.0

by @MistyMontano9NEWS Digital Content Manager

slideshare.net/mistymontanonews