Post on 19-Aug-2015
Ocean Research FoundationReport Jan to May 2015Thaisa Fernandes • fernandes.thaisa@gmail.com
ResultsJan to May 2015
Continue to post twice a week
31 90
+190%Followers
(goal was +50%)
Continue to post twice a week
+1807%Engagement
(goal was +20%)
FOLLOW FRIDAY
Happens every Friday of the week, people suggest other profiles to be followed.
To doEncourage sharing by post #FollowFriday every week suggesting interesting profiles to be followed
INTERESTS
The principal interest of our public it`s Green Solutions and Biology
To doFocus most of the post related of our public interest
LOCATION
Our Twitter community is in California, specially in San Francisco
GENDER
We have almost half men and women in our Twitter. Our community also follow big channels like NatGeo and other
To doGrow our community through this big channels in Twitter with a lot of followers
Having partners sharing our page or paying for ads is the only effective way increase
the number likes.
+34%Likes
(goal was +50%)
Make our public interact more with our posts, for example, asking questions on
posts
+31%Avg. Engagement(goal was +20%)
+37%Post reach
Recent postsThe post with more engagement was a post about “Ghost Nets” and “Plastic Waste”
To doPost more links about curious ocean facts
Comparative analysis
We are top 5th Page in our segment. The top 2nd and 3rd post 5x a week. We posted only once a week during some weeks.
To doPost twice a week or more to be competitive
ReferrersMost external referrals come from Google. Interesting fact, we have a lot of views in South Africa, so they use google.co.za. Also, we have visits through LinkedIn and Volunteermatch.
To doCreate actions for Volunteermatch and Linkedin
70%Audience is in US, Mexico and Brazil
Post in Portuguese and Spanish to accommodate international followers
56%Are 25-44 years old. Good split between women and men.
New channels
Plan: new Social Media
Instagram8 Followers
Plan: new Social Media
Instagram1 Follower3 Likes
Plan: new Social Media
Instagram4 Followers
Plan: new Social Media
Instagram2 Followers
Plan: new Social Media
Instagram7 followers
Plan: new Social Media
Google Plus5 Followers1,275 Views
Next steps
Action items for Thaisa
❏ Post at least twice a week
❏ Post questions and curious facts
❏ Post movie recommendations
❏ Create content for VolunteerMatch and LinkedIn
❏ Post in Portuguese and Spanish (using filters) to diversify our
community on Facebook
Action items for team
❏ Approve phrases about environmental awareness
❏ Approve our May and June content
❏ Find partners to share our content
❏ Consider paying for Ads in Facebook