Post on 21-Jan-2018
Copyright 2014 Tom Laine, tom.laine@somehow.fi, Mob. +358 400 296 196
Social media recruitment andEmployer branding
Riyadh, Oct 28-29, 2015
Tom Laine
Worked in London as a recruiter for 3 organisations,
later established social media recruitment channels for
Manpower Group entity in Northern Europe, and
founded 1st social media recruitment agency in Finland
Social media books e.g. Relational recruitment theory, and
The modern job searching guide
Over 300 social media trainings in the last 3 years across
Finland, Sweden, Baltics, Russia, and the U.K.
References e.g. Nokia, UPM, Metlife Alico, Microsoft, Ikea, Gartner,
Mercedes Benz, Louis Vuitton, Adecco, ING Bank, Bell, PPG, etc.
The most networked Finnish person in LinkedIn
Worked as Channel marketing manager for Oracle Nordics
Agenda
- Social media statistics, names and numbers
- Twitter & Facebook
- Video in recruitment
- Pinterest, Instagram and Google Plus
- WhatsApp & Snapchat
- Gamification
- Mobile apps
- LinkedIn (also live)
Social media in Saudi Arabia, January 2015
Time vs. money
Volume
Passive candidates
'War of talent'The constant fight over the best individuals never ends
Employer brand!
Total cost of hire? Free vs. expensive
Adecco Work Trends Study 2015
LinkedIn is for job searches but Facebook defines reputation
Both companies and job seekers need to watch their reputation
The most commonly used recruitment channels: corporate websites arefalling, social media is growing, the importance of ”mobility” increasing
Most popular recruitment channel LinkedIn
The search and reach for passive candidates is increasing
Central European job seekers are the most active social media users for professional purposes (44% vs. 38% Asia, 27% Eastern European countries and 23% the Americas)
Among recruiters, the most active users are based in Asia (39%), whereas Central European recruiters (29%) are more active than in Americas (10%)
Societe Generale – internal vs. external view
Photo by Miriam Bertoli - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/34715210@N00 Created with Haiku Deck
Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck
Engage personnel, tell a story!
Futurice – pictures worth a 1000 words?
Photo by ssh - Creative Commons Attribution License https://www.flickr.com/photos/90373251@N00 Created with Haiku Deck
https://vimeo.com/102850791
Photo by uwgb admissions - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/28040238@N04 Created with Haiku Deck
+
Thailand
Japan
Korea
Argentina
Finland
Sweden
Spain
UK
Uruguay
Russia
Colombia
Slovenija
Bulgaria
Denmark
Norway
Taiwan
North America
Greece
Vietnam
Portugal
France
Ukraine
Croatia
Singapore
and more…
Photo by west.m - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35983665@N08 Created with Haiku Deck
and Snapchat
Gamification!
Mobile apps
Photo by clasesdeperiodismo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck
2M+ Saudi Arabia
Corporate
Potential
Customers
Alumni
Customers
Internal
Partners
Comptel
Apply with LinkedIn -button
Rovio
Fiskars
Most of LinkedIn will be explained and showed live from the service
Extra materials forInternational recruitment
Graduateland – for student and graduaterecruitment
vKontakte – for Russian speaking Europe
Headhunter.ru and Professionali for Russia
Xing – for German-speaking Europe
Freelance.de – freelancers in Central Europe
Freelancermap – freelance work in Central Europe
The many ways of applying via mobile
Ask for more!
Tom Laine
Mob. +358 400 296 196
Skype: tomlaine
Email: tom.laine@somehow.fi
LinkedIn http://www.linkedin.com/in/tomlaine
Twitter @lainetom
Facebook http://www.facebook.com/lainetom
More materials available at:
Slideshare.net/tomlaine
Pinterest.com/tomlaine