THE STATE OF SOCIAL MEDIA: A QUIZ

In the spring of 2005, one popular search engine followed 9 million blogs. Now it tracks:

A. 12 millionB. 56 millionC. 112 millionD. 1.1 billion

In the spring of 2005, one popular search engine followed 9 million blogs. Now it tracks:

C. 112 million

What percentage of adults online in the U.S. read a blog at least once a month?

A. 16.3B. 24.8C. 43.6D. 69.1

What percentage of adults online in the U.S. read a blog at least once a month?

B. 24.8

How many new blogs pop up every day?

A) 14,000

B) 120,000

C) 540,000

D) 1.7 million

How many new blogs pop up every day?

B. 120,000

If a Super Bowl TV ad costs $2.5 million for 30 seconds, how many minutes of Super Bowl advertising would underwrite the entire podcasting industry in

the U.S. (in 2007)?

A) 4.5 minutes

B) 18 minutes

C) 66 minutes

D) 486 minutes

If a Super Bowl TV ad costs $2.5 million for 30 seconds, how many minutes of Super Bowl advertising would underwrite the entire podcasting industry in

the U.S. (in 2007)?

C) 66 minutes

Most bloggers don't make money. But Federated Media represents 150 who do. What was the typical monthly revenue for the top 10% of Federated's

bloggers?

A) $5000

B) $12,000

C) $25,000

D) $50,000

Most bloggers don't make money. But Federated Media represents 150 who do. What was the typical monthly revenue for the top 10% of Federated's

bloggers?

D) $50,000

When The New York Times paid $410 million for About.com three years ago, About had 500 niche sites. Some predicted a dramatic

expansion of About's portfolio. How many sites does About have now?

A) 240

B) 670

C) 1300

D) 5000

When The New York Times paid $410 million for About.com three years ago, About had 500 niche sites. Some predicted a dramatic

expansion of About's portfolio. How many sites does About have now?

B) 670

Name the co-founder of photo-sharing site Flickr (now a part of Yahoo):

A) David Sifry

B) Caterina Fake

C) Steve Rubel

D) Mark Jen

Name the co-founder of photo-sharing site Flickr (now a part of Yahoo):

B) Caterina Fake

Which of these popular services did not exist three years ago?

A) Digg

B) Twitter

C) Facebook

D) All of these

Which of these popular services did not exist three years ago?

B) Twitter

Bob Lutz, vice-chairman of General Motors, made waves three years ago by launching a blog called:

A) Lutztalk

B) Elcamino

C) Motorhead

D) Fastlane

Bob Lutz, vice-chairman of General Motors, made waves three years ago by launching a blog called:

D) Fastlane

One key to successful blogging is:

A) Linking

B) Grammar

C) Thorough Research

D) High Speed Internet

One key to successful blogging is:

A) Linking