Post on 20-Dec-2014
description
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Visit Savannah is Social
1. Ranked #1 DMO on Twitter
2. 92,000+ Facebook Fans
3. 23,000+ Twitter Followers
4. 23,000+ Pinterest Followers
5. 4,100+ Instagram Followers
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1. Branding
2. Establish a voice and be consistent
3. Involve your customers
4. Timely response
5. Keep people talking
6. Try new things
Social Media Success
Content CreationWorks for all Social Networks
Share and Share Alike✦ Images✦ Upcoming Events✦ Trivia about your brand✦ Employee profiles✦ Industry news✦ Blog posts
Getting More‣ Be a familiar voice
✦ Talk to your Fans and Followers as if they are sitting next you.
✦ Answer all inquires timely and honestly.
‣ Ask Open Ended Questions✦ Then join in the
conversation.
More Interactions?‣ Reward your Fans/Followers‣ Offer exclusive discounts or contests‣ Serve-up dynamic content‣ Have a conversation
Tools & Tricks‣ Use a Social Media management application
✦ Tweetdeck✦ Hootsuite ✦ Sprout Social
‣ Plan ahead✦ Identify all future events✦ Make a calendar✦ Schedule posts
Tools & Tricks‣ Monitor Searches
✦ For your brand/company✦ Key words✦ Foursquare check-ins✦ Instagram photos
‣ Best trick?✦ Be authentic✦ Be real
Increase FB Impressions• Optimize your content strategy• Post at high traffic hours• Promote your posts for
exposure• Target existing fans & their
friends
Increase Fans on Facebook
‣ Set a budget for the campaign.
‣ Determine what your message will be.
‣ Know who you’re targeting.
‣ Encourage action with your headline & ad copy.
‣ Grab attention with a compelling image or video.
‣ Measure performance and adjust copy, photos or even your page for better results.
Effective Advertising
‣ CPM = Cost Per Thousand
‣ Blasts your message to everyone you target, regardless of clicks.
‣ Good for short term marketing promotions.
‣ CPC = Cost Per Click
‣ Runs until budget is used, but you only pay if users click.
‣ More efficient for driving leads/revenue.
Best Use for LinkedIn
‣ Prospecting clients via mutual friends.
‣ Become a thought leader in Group forums.
‣ Offer targeted solutions to clients.
‣ Screening before a cold call.
‣ Tap into Gen-Y customers.
‣ Target decision makers with ads.
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1. Generates exposure for your business
2. Increases traffic/subscribers/opt-in list/qualified leads
3. Results in new business partnerships
4. Improves search rankings
5. Conversations are already happening
6. Helps sell products & services
7. It’s simple & cheap
8. Establishes a one-on-one relationship with your customer
9. Establishes yourself as an expert in your destination
10. Success can be measured
Top Reasons to Use Social Media
Learn More…
‣ Mashable.com
‣ SocialMediaToday.com
‣ SocialMediaExaminer.com
‣ LinkedIn.com Groups
‣ LinkedIn Today (Subscribe to Marketing & Advertising)
‣ Clickz.com
‣ SearchEngineLand.com
‣ SearchEngineWatch.com
Contact Us
Amy Brock
Social Media ManagerABrock@VisitSavannah.com
@Amy_Brock
Melissa Yao
Chief Marke>ng OfficerMYao@VisitSavannah.com
@MelissaYaoHille Zeek Coleman
Interac>ve Marke>ng ManagerZColeman@VisitSavannah.com
@ZeekColeman