Post on 07-Nov-2014
description
SOCIAL NETWORKING
USING OTHER PEOPLE’S CIRCLES OF INFLUENCE FOR YOUR
CLIENTS
WHY SHOULD YOU BE A PART OF SOCIAL NETWORKING?
Your Customers Are There
Their Friends Are There
Your Competition Is There
WHY DOES SOCIAL MEDIA MATTER?
WHAT CAN SOCIAL MEDIA DO FOR YOU?
Farm Social Media
WHERE TO START – ALL THE SITES…
Hundreds of Sites, check Wikipedia – http://en.wikipedia.org/wiki/List_of_social_networking_websites
Focus Your Effort On What Works
SIMPLIFY YOUR PRESENCE –
Coordinate Your Updates –
Urls, Pics, Etc. -
WHAT YOU’LL NEED –
Profile Picture (Make it web ready – Picasa) Short Bio (200 Words or less) Contact Info A Slogan / Saying / Quote Background Info (Professional) Personal Info
TOOLS YOU’LL NEED –
Laptop
Smart Phone
Digital Camera
Video Camera
BEST PRACTICES FOR CONNECTING –
Connect to Common Connections Check to see if your contacts have connections
with people you know Don’t “Blanket” Connect
Its annoying Join Organizations, Groups, and Forums
Meet people with common interests Accept Requests to People You Know
Consider setting up “levels” of connection. Become Active in These Groups Establish Your Own Groups
LEARNING YOUR MESSAGING –
Learn “Web Lingo” http://www.netlingo.com/acronyms.p
hp http://www.webopedia.com/quick_ref
/textmessageabbreviations.asp
Keep it Short Be Engaging Update Regularly Include Links
Be Wordy Over Abbreviate Over Update Be Mundane Be Offensive Post anything you
wouldn’t want everyone to know
Do’s Don’ts
HONING YOUR MESSAGES -
About you, but not ALL about you Write Short
Link to Detail
BUILDING YOUR SOCIAL NETWORKING PRESENCE… AND MANAGING IT
Be an Active Participant Learn to Be Mobile Learn New Systems and Sites Coordinate Your Presence / Brand
CONCLUSION
Why Be Involved? Its Where Your Customers Are It’s Where You Can Connect and Exchange It Builds Presence and Relationships
How to Do It Right Be Engaging Be Responsive Manage It Correctly
Grow Your Capabilities Add Networks Simplify through technology Coordinate Your Efforts
SOCIAL NETWORKING
USING OTHER PEOPLE’S CIRCLES OF INFLUENCE FOR YOUR
CLIENTS