Social Media Training Deck

Why is Social Media important?

Social Media is crucial because… it allows the Malini Foundation and

Malini Club to share stories and progress from our work in order to raise awareness of our programs. It keeps our supporters up to date on our activities, while building a brand

as a effective and trustworthy organization.

 

How to use Social Media effectively? The Malini Club focuses on their creation and implementation of events to raise awareness. Thus,

social media should be utilized to promote these events through a

mixture of media: articles that relate to the topics explored, pictures, videos, quotes, other events, etc.

Social Media Tips and Tricks

What is Monitoring? Monitoring involves gathering

proper articles to post on social media or simply gathering resources to gain a better

perspective about a specific topic (education, women’s

rights).

When I monitor to gather information, I use a Google Drive excel file to document everything so it’s easy to find the links again

when scheduling posts.

Best Ways to Gather Sources •  Set up Google Alerts

Google Alerts are a great way to find articles of a certain kind. To do this,

simply set up an alert for the key words you are looking for in the articles. Every

couple days, any article that has this word as the main focus in the title or content will appear in an email. I use the articles from here a lot because

they are reliable.  

Google Alerts

Best Ways to Gather Sources, part. II •  Create Twitter Lists Twitter lists are lists you can put together of

accounts that fulfill a specific purpose in terms of monitoring (education, girl’s rights, child brides, etc). To make a good Twitter

list, you need to make sure the users you put in the list are reliable and are the best

choices for the list. You don’t need to follow the twitter for them to be in a list. Also, make

the list private so outsiders can’t see the creation of these lists.

Twitter Lists

After Monitoring •  Once you are finished monitoring and

find all the sources/articles needed, it’s

time to schedule your posts.

•  Key times to tweet

• 9 – 10 am (morning)

•  12 -- 2 pm (lunch time - best)

• 8 – 9 pm (after dinner)

Tips for Scheduling •  To schedule tweets, I use the site

Hootsuite since it allows you to schedule tweets in as far as advance as you like, easily and effectively.  

•  Always tweet the link to the source of the information contained in the tweet

 

For Twitter, use the

website Bitly to shorten the characters of the link. This

maximizes the amount of

words you fit into a tweet.

 

In your tweets

Mentions (@): Use @s on Twitter to tag to other Twitter

users (using their proper Twitter account username as

seen on their page).

 

– Tag ALMOST everything! Tagging allows us to build relationships and create focused conversations with others by showing them that we are talking about a specific topic, person, or group through a post. – If you post an article, tag the

organization with the @s (don’t retweet posts from popular news sources).

Tips on Tagging Tweets

In your tweets, part II. • Hashtags (#): – Use #s on Twitter and Facebook as

clicks on hashtags open up a search stream that shows all posts/tweets related to the topic, giving organizations and individuals the opportunity to listen, find people talking about the topic, and insert themselves into conversations.

Certain Tips for Twitter For Twitter, use the “unfollow/follow” rule to gain followers

•  Follow and then quickly unfollow accounts that currently follow a reputable Twitter user. The follow will get their attention by notifying them. The purpose of the unfollow is that in social media, a strong ratio of followers to following is important.

Certain Tips for Twitter, part II. •  Consistency is key! Activity on social

media establishes the Club as a legitimate source of information on the issues and events we work on.

•  For Club events, begin to tweet about 2 weeks before it to build hype

•  Tweet photos as often as possible. Tweets with photos, in general, get retweeted 3x more

Certain Tips for Twitter, part III. •  Never reference Sri Lanka in any tweets.

Since our target audience does not include Sri Lanka we should avoid using the term particularly on Twitter as it is much more public than the Facebook page. Use “SL” instead

•  Make your audience a priority and reply promptly to any comments, replies, retweets and new followers that you receive.