The Social Media Movement

Agenda

What is Social Media? How to use Social Media What are the Social ‘Norms’? Protecting your Company Job Searching via LinkedIn Elements of Social Media Policy

What “IS” Social Media?

Social Media is NOT

Social Media is NOT

Social Media ISabout using technology to

connect people

There is NO “power”

of Social Media

There IS power in

Relationships

There IS power in Shared

Experience

There IS power in

“Belonging”

There IS power in

Business Relationships

There IS power in

Political Relationships

There IS power

in Numbers

Social Media can help you

build stronger relationships

with more people

Using Social Media

Step 1: Start with a Purpose

• Who are you going to connect to?

• What information are you looking for?

• What information can you provide?

Blogging

Blogging

• Branding

• Better Search Engine Results

• Digital ‘Center of Influence’

• Big Time Commitment

• Better Long-Term Results

LinkedIn

LinkedIn

• Professional resource

• ‘Touch’ your contacts via updates

• Start Discussions

• Get Introduced via Your Network

• Job searches / recruitment

• Low Time Commitment

Facebook

Facebook

Facebook

• In Client’s “Data” Stream

• More Intimate Relationship

• Better Conversation / Engagement

• Easier to Target

• Pictures / Events / News

• Closed Network

Twitter

Twitter

Twitter

• Fast

• Low Time Commitment

• Participate in Conversations

• Generate Warm Leads

• Broadcast Messages

• Open Source

What are the Social ‘Norms’?

# 1 Listen

# 2 Participate in the Conversation

# 3 Provide Valuable & Relevant Information

#4 Be Yourself

Protecting Your Company

Search Google

Set Up a Google Alert

Job Searching via LinkedIn

Hiring Solutions

Upgrade Your Account

LinkedIn Talent Advantage

Create a Social Media Policyfor Your Company

Things to consider…

• Who ‘owns’ the account?• Who will you follow?• Don’t curse, spread hate, or

otherwise attack people.• Nothing is private anymore.• Employee safety.• DO NOT friend your employees.• Culture NOT Rules.

Sample Social Media Policy

http://bit.ly/WLWP

Sample Social Media Policy

http://bit.ly/aTlkY

Thank you!

Cyndee Woolley(239)571-3174

cyndee@c2-com.comwww.LinkedIn.com/in/CyndeeWoolleywww.facebook.com/CyndeeWoolley

http://Twitter.com/cmwooll