Social Media/Marketing Social Media/Marketing 101101

Presented by the Fearless Presented by the Fearless CompetitorCompetitor

Jeff OgdenJeff Ogden

The Big 3The Big 3

1.1. FacebookFacebook

2.2. TwitterTwitter

3.3. LinkedInLinkedIn

Bunch of smaller players such as Digg, Bunch of smaller players such as Digg, Reddit, StumbleUpon, delicious, Reddit, StumbleUpon, delicious, FriendFeed, YouTube, Flickr, etc.FriendFeed, YouTube, Flickr, etc.

550MM members550MM members1 out of 3 internet users1 out of 3 internet users3 biggest country in the world (China & 3 biggest country in the world (China &

India)India)Mark Zuckerberg calling for 1 billion Mark Zuckerberg calling for 1 billion

member mark & I believe they’ll hit that member mark & I believe they’ll hit that mark before the end next year (you heard it mark before the end next year (you heard it here first people!). here first people!).

Facebook also overtook Google in page Facebook also overtook Google in page views just recently. views just recently.

2007 – 700,000+ per quarter 2007 – 700,000+ per quarter 2009 – 4,000,000+ per quarter 2009 – 4,000,000+ per quarter March 2010, 10 billionth tweet sentMarch 2010, 10 billionth tweet sentOne of the top 10 websites in the worldOne of the top 10 websites in the worldNot just kids and slightly more women Not just kids and slightly more women

than menthan men

Over 80MM users in over 200 Over 80MM users in over 200 countriescountries

English, French, German, Italian, English, French, German, Italian, Portuguese and SpanishPortuguese and Spanish

Registration requiredRegistration requiredLinkedin AnswersLinkedin AnswersLinkedin GroupsLinkedin GroupsLinkedin PollsLinkedin PollsLinkedin AdsLinkedin Ads

Why the incredible growth?Why the incredible growth?

The Human Desire to Connect

They’re big, but so what?They’re big, but so what?

Can they really make a difference?Can they really make a difference?

A Social Media Story

Dave Carroll and Sons of Maxell

A Social Media StoryA Social Media Story

Changing planes in ChicagoChanging planes in ChicagoThe person behind Dave looked out The person behind Dave looked out

the window and was shockedthe window and was shocked

Here’s the story….Here’s the story….

Shock in ChicagoShock in Chicago

““My God - they’re throwing guitars out My God - they’re throwing guitars out there.” there.”

 “ “Don’t talk to me. Talk to the lead agent Don’t talk to me. Talk to the lead agent in the terminal.”  in the terminal.” 

““I’m not the lead agent.” I’m not the lead agent.”

““Air Canada’s problem, not ours”Air Canada’s problem, not ours”

““but hun, that’s why we make you sign but hun, that’s why we make you sign the waiver.”  I didn’t sign a waiver and the waiver.”  I didn’t sign a waiver and no waiver excuses what happened. no waiver excuses what happened.

What would you do?What would you do?

Your claim’s denied. Not United problem.Your claim’s denied. Not United problem.

You’re just small musician taking on big airlineYou’re just small musician taking on big airline

The way for eonsThe way for eons

1.1. Find a lawyer that will take your caseFind a lawyer that will take your case

2.2. Find a court that will listen to your caseFind a court that will listen to your case

3.3. Wait months or even years, and pay a Wait months or even years, and pay a small fortunesmall fortune

4.4. PrayPray

The way today….The way today….

Did it work?

United is listening nowUnited is listening nowDaily travel and deal blogDaily travel and deal blog

So what does United have to say about the song?

“This has struck a chord with us, and we’ve contacted him directly to make it right,” said Robin Urbanski, a spokeswoman for United. (Urbanski also said she “loved” the video.)

Urbanski said a phone meeting had been scheduled for Wednesday, and that before the airline decides exactly what to do for Carroll, “we need to have that conversation with him directly.”

Small musician with little money or fame brings big airline to its knees

We live in a very interesting time.

Marketing 101Marketing 101

The Revolution in Marketing The Revolution in Marketing TodayToday

Marketing changedMarketing changed

Push marketing vs. buyers in controlPush marketing vs. buyers in controlAnnual budgets vs. ad hoc budgetsAnnual budgets vs. ad hoc budgetsChain of command vs. team buyingChain of command vs. team buyingSell to one vs. many influencersSell to one vs. many influencers

What really works?What really works?

360 degree selling360 degree selling

Where do we go from here?Where do we go from here?

1.1. Listening is more important than Listening is more important than everever

2.2. Personalization is imperativePersonalization is imperative

3.3. Need to be everywhereNeed to be everywhere

4.4. Trust is earned over timeTrust is earned over time

5.5. Content is king, queen and princessContent is king, queen and princess

Thank youThank you

Jeff Ogden, the Fearless CompetitorJeff Ogden, the Fearless CompetitorPresident, Find New CustomersPresident, Find New Customersjeff.ogden@findnewcustomers.comjeff.ogden@findnewcustomers.com@fearlesscomp on Twitter@fearlesscomp on Twitter

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