Social Media on Your Smart Phone

Todd Marks President & CEO

Mindgrub Technologies LLCtodd.marks@mindgrub.com

Social Media on Your Smart Phone

• What is Social Media?

• 600 Pound Gorillas

• Web 3.0

• Twitter, Urban Spoon, Loopt

• Examples: 600Block

• Latitude, viaPlace

• Barriers and Challenges

• Questions

What is Social Media?

Definition of Social Media

Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1

1http://en.wikipedia.org/wiki/Social_media

How Did We Get Here?

Chat, Discussion Boards, Social Media, Interactive Applications

Google Trends: Social Media

600 Pound Gorillas(desktop web 2.0 social media apps)

600 Pound Gorillas: Social Networking

MySpace, Facebook, LinkedIn, Plaxo

600 Pound Gorillas: Wikis

600 Pound Gorillas: Blogging

Blogger, LiveJournal, Typepad, Movable Type, Word Press

600 Pound Gorillas: Social Frameworks

Kickapps, Ning, Awareness, Clickability

Web3.0

Definition of the Web 3.0

The Web 3.0 is the next paradigm shift of the internet taking the best of web 2.0, including rich internet applications and social media, and bringing them to mobile devices, netbooks and digital signage.

Information is searched for, filtered, personalized and delivered to end users based on preferences, biofeedback and location. 1

1http://www.mindgrub.com/web3.0

Definition of the Semantic Web

Semantic Web is an evolving extension of the web 3.0 where information is tagged in relation to use and context so that it and similar information can be delivered more effectively to humans and machines

Social Media via SMS

Case Study: Twitter

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

Smaller Bits of Information

40404: “In the middle of my Social Media presentation at #NAB09. Tweet me @mindgrub and let me know what you think?”

Social Media on Your Smart Phone

How Did We Get Here?

Case Study: Facebook

Location Enabled Social Media

How Did We Get Here?

Google Latitude

Case Study: Loopt

Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon

Case Study: Zhiing

Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon

Location Based Experiences

What is a Location Based Experience?

(2.5) Location Based Services (LBS) information services accessible with mobile devices through a mobile network and based on location

(3.0) Location Based Experiences (LBE) mobile websites and multimedia applications that provide a personalized rich interactive experience for an end user based on their location and preferences.

How Did We Get HERE?

How do I get THERE?• GPS gave you a way to get from Point A to Point B

WHERE is everything?• Google gave you a way to find information by searching for it

What’s HERE?• LBS gives you information once you arrive at your destination• LBE provide experiences relating to your surroundings

LBE Frameworks + Content

LBE Framework Case Study: viaPlace

Types of Location Based Experiences

• Restaurant Guides and User Comments

• Buddy Finder, Directions

• Transportation Information

• Golf and Recreation mapping

• Historical and Tours

• Real Estate Home Buying

LBE Case Studies

Case Study: 600Block

Case Study: 600Block

Case Study: Shopping

Case Study: Visitors Associations

Case Study: Stadiums and Arenas

Wayfaring: Multi-Point LBEs

Wayfaring

Wayfaring Experiences

• The ability to have a trail of experiences

• The experience updates or changes when a user gets to another point in the trail

• A great way to create walking tours, theme park or commercial area experiences that guide the user through the area giving them targeted media along the way

• Think Smithsonian “wands”

Wayfaring Example: Gettysburg

Next Steps

Barriers and Challenges

• Still a small number of (iPhone) users

• Not entirely the same toolset as designing for the web (Objective C vs. Web Technologies)

• Technology is in flux

• Finding Early Adaptor Customers / Monetization

• Making End-Users aware of applications

• Time

Mobile Trends

• Mobile Computing

•Ambiguous Web

•Embedded Computing

•Semantic Web

•Artificial Intelligence

• Shift to Outernet

•Mobile Phones, Netbooks

•Corporate Signage

• Better Search

• Voice Recognition 2 Search

• Mapping

• Localized Maps

• Location Based Experiences (LBE)

• Lifetracking

• Purchasing Decisions

Questions?(www.mindgrub.com/NAB)

Todd Marks President & CEO

Mindgrub Technologies LLCtodd.marks@mindgrub.com