Social MediaNow? Or, Never!

Debi Davis – 3D Communications www.debidavisdriven.com

Why Small Businesses Are Interested

• Low barriers to entry

• Economical

• Inherently personal

• Highly customizable

Why Local Businesses Are Interested

• Targeted / Focused

• Responsive

• Flexible

That was thenTHIS IS NOW!

Is Social Media Right for Your Business?

1. Your prospective customers 2. Your marketing strategy

Five questions about . . .

YOUR MARKET

YOUR BUSINESS

3. Your products / services4. Your website 5. Your current customers

Universe

Prospects

Your Market

Twitter

YouTube, Flickr, Blogs

Universe

Prospects

Community

Twitter

Facebook

YouTube, FlickR, Blogs

Your Products/Services

Universe

Your Business

Prospects

Facebook

Twitter

YouTube, Flickr, Blogs

Your Customers E-mail

Website

Visitors

Community

Contacts

Universe

Your Business

Prospects

Facebook

Twitter

YouTube, Flickr, Blogs

Your Customers E-mail

Website

Visitors

Community

Contacts

The 6 Spheres of Social Media Marketingby Brian Clarkwww.SearchEnginePeople.com

Interest

Attention

Desire

Action

Satisfaction

Can Social Media Be Useful?

• Reputation

• Competition

• Market insights

No Yes NoBut you can still monitor any of the social sites – listen and stay informed about …

Can Social Media Be Useful?

• Reputation

• Competition

• Market insights

No Yes

• Word-of-mouth marketing

• Product launch

• Customer service

+

Yes

What Now?

• Have an online presence

• Monitor (listen)

• Make a plan – a strategy

• Engage

• Measure

7 Keys1. Define your outcome2. Focus on your audience’s needs3. Implement measurable ROI4. Actively participate in discussion groups5. Get in front of the right people6. Blend online and offline social

networking7. Nurture relationships, build momentum

Excerpt from 7 Keys to Creating Social Media Strategy for your BrandBy Eric Tsa (www.DesignDamage.com)June 11, 2009

OnLine

BLOGS

NETWORKS

video

twitter

podcasts

Yo

uT

ub

e

SOCIAL WIKIS

foru

ms

communities

facebo

ok

microbloggingpodcasts

NETWORKS

WIKISvideo

twitter

CO

NN

EC

TE

D

apps

mobile

comment

CHAT

Prepared and Presented by

Debi Davis

3D Communicationswww.DebiDavisDriven.com