Post on 14-Feb-2017
Social Media Mastery
Manny Sarmiento
Practical, Real Social Media Training to Supercharge Your Business
www.udemy.com/simple-social-media/?couponCode=CLASS25
What You Will Learn Today?
• How Social Media Really Works• The Psychology of Social Media• How to Profit from Social Media• How it is Possible to D-I-Y Social Media• Basic, Intermediate & Advanced Strategies• Social Media Tools and Tips• Defining Social Media M-Levels™• A Visual Social Media Strategy• How to Get Started Today
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
What Can You Do With Social Media?
• Increase Your Company’s Bottom Line• Pump up Your Resume• Get a Better Job (High Demand)• Increase Your Business Skills • Offer Additional Business Services• Start Your Own SMM Business• Consult as SMM Specialist• Reach More People & Earn More Income• You can drive new clients to your website &
grow your business at little or no cost
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
How Much Can You Earn in Social Media Marketing?
Digital Media Specialist - $44,000
Online Marketing Specialist - $45,600Social Media Strategist - $46,800
Online Community Manager - $47,800Public Relations Manager - $61,100Marketing Manager - $62,900Digital Strategist - $63,800Internet Marketing Director - $97,4002
Source: CIO.COM 10 Top Jobs by Salary for Social Media Pros
How Much Can You Earn in Social Media Marketing?Outsourcing
$25 - $150 / Hour$1000 - $1500 Set up Accounts$300 - $750 / Month
Coaching / Consulting$50 - $250 / Billable Hour
Teaching, Seminars & Product Sales
$100 - $1000+ / Hourhttps://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Media is NOT a Fad!
• Facebook – 1.79 Billion Users• Twitter – 313 Million Users• LinkedIn – 467 Million Members• Pinterest – 150 Million Users • YouTube – 4B Video Views/Day• Instagram – 600 Million Users
Social Media Is Not Going Anywhere!
The 4 C’s of “New Marketing”
• Content Creation• Culture• Connecting • Consistency
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Can Social Media really make a difference to your business?
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Media really about SEO?
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Media is really about… Domination!
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
It’s About Building RelationshipsG. Give KnowledgeA. Answer QuestionsS. Solve Problems
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Psychology of Social Media
• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing• Belonging / Esteem Needs
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Maslow’s Hierarchy of Needs
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Psychology of Social Media
Tribes” – Seth Godin“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Media Tools
Local Directories
Social NetworkingBlogs
Microblogs
Video Sharing
Email Marketing
Bookmarking
Photo Sharing
Presentation Sharing
Press Releases
Social MediaWhich Social Media and Social
Bookmarking Sites to Use?
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Media
Social Marketing Strategies
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Marketing• Build Profiles with SEO• Establish URL (http)• Connect and Contribute• Build Relationships
• G.A.S.
Social M-Levels™Level 1 - Content
• Website• Blog• YouTube• Social Media Press Releases• Document Sharing• LinkedIn Pulse
Level 2 - Sharing• Facebook• Twitter• LinkedIn• Google+• Pinterest• Social Bookmarking
Share & Follow Me Buttons
Make It Easy for Visitors to Share Your Content and Follow You
www.newmedianewmarketing.com
• AddThis.com• ShareThis.com• WordPress Plugins
• Simple Social Buttons
Social Media Speed Kills…Your Competition
www.newmedianewmarketing.com
• Hootsuite• Hootlet• Pinterest Button• Delicious Button• Reddit Button• Tweet Deck• Constant Contact
Social Networks Best Strategies
What are the Best Strategies for Specific Social Media Networks?
www.newmedianewmarketing.com
What is Twitter and How to Best Use It?
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
• 320 Million Registered Users• Create relationships• Brand Your Account • Level 2 | Tweet the G.A.S.• Importance of followers• Substance• What do I Tweet?
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
FacebookYour Facebook Success
Strategies
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
• 1.71B Million Users • 53% Active• Establish your network• Pages vs. Personal• Facebook.com/mobile• Groups
• Discussions• Build Relationships
• G.A.S.• C.C.E.
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
• Capture• Call to Action• Engagement
The C.C.E.
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
LinkedInA Professional, Relationship Building
And Communication Tool
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
LinkedIn• 414+ Million Professionals• Your Online Resume• Build Your Complete Profile• Build Your Network• Join Groups• Join or Start Discussions• Search Jobs or Post Jobs• Add Applications, i.e. Twitter, Slideshare• Post on Publishing• Update Daily• Add Users Daily• Keep it Professional
BlogsWelcome to the Bloggersphere
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
• Why Have A Blog?• Blogger vs. Wordpress• Becoming an “Expert”• Getting Others to Comment• Building Relationships• Relevance • Faster Indexing• Gadgets, Widgets, • Monetizing Your Blog• “P”-Word• Private Label Articles
Blogs
Local Directories• www.LocalDirectoriesMarketing.com
• MerchantCircle.com
• Foursquare.com
• Google Places
• Yahoo Local
• Bing Local
• Superpages
Google Places• GYBO.com/business / Google.com/places• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories
• Bing, Yahoo, Merchant Circle, others
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Google+• 1.15B Users• Complete Profile• Add Many to Circles• Add Snippet Content to Updates• Add Company Pages• Use Keywords in Username and Postings• Use Hangouts• Add Images (Change Image Names)• Add Your Events
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
YouTube & Video• YouTube and Video Sharing a Must• SEO Potential• #2 Search Engine in the World• #3 Most Trafficked Web Site (Alexa.com)• Integrate with Other Sites• Facebook from YouTube• Embed in Blog and Website• Keyword, Tags and Labels a Must• Auto-Link to Facebook, Twitter & Buzz• Brand Your Channel• Create from Photographs, Flip or Cell Phone• Vimeo, Metacafe, Veoh, others
Pinterest• 150 Million Users• 85% Female• 42% U.S. Online Women• 30% of All U.S. Social Media Users• 87% Have Purchased Because of Pinterest• $100,000+ Annual Household Income• 50% Have Kids• 15.8 Minutes Avg. Time Spent on Pinterest
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Media Press Releases
Fast, Efficient and Powerful Social Bookmarking
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Media Press Releases
• Fast and Efficient Social Bookmarking• Instant Google Indexing• Google Search Rankings (SEO) • Free• Embedding and Sharing• PRLog.com / 24-7PressRelease.com• Everything is News• Send PR Weekly• “Real” Press Releases
• PRWeb.com / PRNewsWire.com
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social BookmarkingYour Favorites Shared with the World
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Social Bookmarking
• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Technorati, Reddit• StumbleUpon, others
The Most Powerful SMM ToolThat No One Speaks About and You Must Use!
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
Presentation Sharing
• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)• SEO Friendly• www.slideshare.net/ticketfl
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
7 Paradigms of Social Media Marketing
1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)4. T.O.M.5. “Expert” Status6. The “Tribe”7. Engagement
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
What’s the Big Deal with Social Media Marketing
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
What’s the Big Deal withSocial Media Marketing?
• Massive Traffic to Your Business or Site• Build New Databases• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts) ROI• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
What to do Now?• SMM is a Must!• SMM is a Job Function• Schedule It - Hootsuite, Outlook, etc.• 15 Minutes to 2 Hours Per Day• Start Now!• Just Do It!
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
PRLog
Personal One-on-One Coaching / Mentoring
8 Hours Social Media. SEO, Marketing CoachingWith Me One-on-One! (2 Months)
$1499.00Thank You!
Manny Sarmientomanny@nmx2.com
https://www.udemy.com/simple-social-media/?couponCode=CLASS25
New Media, New Marketing, Inc.
Thank You!Manny Sarmiento
https://www.udemy.com/simple-social-media/?couponCode=CLASS25