Post on 22-Nov-2014
description
Founder is current Chair of the Irish Internet Association Social Media Working Group
Almost 12 years of experience in online marketing with awards including Irish ‘Internet Marketer of the Year’ in 2005
Experience working with startups, SMEs and brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Aer Lingus
Recently launched connector.TV as nationwide blogger network connecting people, communities and events
CONOR LYNCH
Strategy Advise in online marketing and social media strategies
Training Run practical workshops, 1-to-1 sessions, webinars & digital videos
Production Create graphics, websites, blogs, videos and Facebook & mobile apps
Events Organise business and social networking events
Community Help clients grow and manage online communities Mgmt.
WHAT WE DO
We provide expert support for startups and SMEs with both B2C & B2B
Specialists in social media seamlessly integrated with online, offline, email marketing and your web site
Past experience with clients like ISME, Inventorium, TheChurch.ie, Hewlett Packard and Canon
Create tailored solution for client’s budget & objectives.
CONNECTOR SERVICES
Attract and retain more customers while reducing costs
The audience is online incl. 1.5m Irish on Facebook
YouTube is now world’s 2nd most popular search engine
Wordpress blogs and Twitter content are highly indexed by search engines
Buyer behaviour online & offline transformed by C2C recommendation
B2B social media is the next big wave in online business
BETTER BUSINESS ONLINE?
CONNECTOR 10 Cs MODEL
2.CONSUMERS
Do you really understand your target market’s needs and where the C2C communications is happening?
Who are the early adopters and influencers?
3.COMMUNITY
Create and manage your own online/offline community of consumers who you can talk to about your products or services.
Understand the shared passions or situations that unite them.
3 WAY DIALOGUE
6. CONTENT
Learn how to create and share valuable digital content with your audience such as blogs, video, apps, podcasts, webinars and web tv.
Use content that will get your concept attention among your target market.
7. CONNECTIONS
Increase connections online & offline with more website visits plus friends/fans/followers on sites like Facebook, LinkedIn, Twitter & YouTube.
Use an optimised a mix of bought, owned & earned media.
NEW MEDIA MIX
10.CONVERSION
Measure the effectiveness of your marketing activities including social media to calculate the ROI on time & money.
Strive to constanty improve your current web site traffic and conversion rates?
CASE STUDY
HAIRY BABY
HAIRY BABY
We actively connect our partners with potential customers, partners and suppliers
Connector already has 7,500 online/offline connections in Dublin
Fill in your ‘I Am, I Have, I Need’ profile on connector.ie
Attend our Connector networking events for introductions
BUSINESS MATCHMAKING
JARGON BUSTING
THANK YOU!
Contacts:
Email - conor@connector.ieTwitter -@connector_ieMobile – 086 811 8833
Web Sites:
www.connector.iewww.socialmedia.iewww.connector.tv