content strategy for SMM

presented by Lindsey Fair

what do customers

want to chat about?

what kind of pain are you solving?

know your

voice

tell a

story

make one

point

make it

shareable

make it

measurable

engagementconnection

passion

exchange

listeningdialogue

emotionsurprise

empathy

experience

celebrationreal-time

essencemeaning

authenticity

ngagementxchangemotionxperiencessence

• Know your voice• Tell a story• Make one point • Make shareable• Make it

trackable

All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google

Images and flickr