Post on 01-Nov-2014
description
Social Media Marketing
Your Hot Web Marketing Tool
Bob Miller Pittsburgh Native Background: SEO & Social Media Marketing E-mail: bob.miller@connectedcafe.com Phone: 412-567-3934 What I do now:
◦ Social Media Marketing Consultant ◦ Local Google/Bing/Yahoo! Listings Consultant◦ Website Search Engine Optimization◦ Website/FB Page Creation & Enhancement
About the Instructor
Social Media sites can build a company's customer base, expand networking opportunities and increase traffic to its website. Don't miss out on the free marketing opportunities that social media websites like
Facebook.com LinkedIn.com Twitter.com Plaxo.com
Bonus Material (time permitting)
Course Description
We’ll only scratch the surface
More Research @ Home◦ Learn with Google / Bing / Yahoo!◦ Be careful of information found◦ Buy a book? (‘Dummies’ Books are great)
You need to have a plan of ACTION
Class Information
Casual Environment
Questions Encouraged (raise hand)
Scheduled break every 45-ish minutes
Take breaks as needed (no hand raising)
Relax, Have Fun, & Learn!
Class Structure
Your Name Your 30 second Elevator ‘Pitch’ Why you decided to take this class What you intend to do with the info:
◦ What Social Media will you use?◦ What will you market?◦ When will you start?
What About You?
Social media are media for social
interaction, using highly accessible and
scalable communication techniques. Social
media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue - Wikipedia
Social Media – What is It?
Sometimes referred to as “Web 2.0”
Quite broad – many medias involved
Utilized for Socializing & Business
Powerful (see: Egypt, Libya, etc.)
Overtaking e-mail as form of
communication
Social Media - Introduction
Facebook.comTwitter.comLinkedIn.comYouTube.comPlaxo.comBlogsYelp.comAnd The List Goes On & On…
Social Media - Examples
Facebook.com
LinkedIn.com
Twitter.com
YouTube.com
Social Media Sites – ‘Biggies’
750+ Million Active Users (last 30 days) 50% of Active Users Login Each Day Average User Has 130 Friends Most Trafficked Website in 2010+ 50%+ users are beyond college age Fastest Growing Demographic: 35yrs.+ Segment Greatest % Growth: Female 55-60 1 Profile / Multiple Pages Personal | Friends & Pages | Fans http://www.facebook.com/help/
Facebook.com
120+ Million Active Users Business Professionals Business Pages 1 Million New Users Every 12 Days Formal Process to ‘connect’ Control over profile 1 Profile per person Professional Endeavors Job Hunting http://press.linkedin.com/about
LinkedIn.com
100+ Million Active Users Microblogging (140 characters) Primarily for Link Sharing Anyone Can ‘Follow’ You (2500 Limit) Third Party Picture Sharing Svcs (yfrog.com) Third Party Link Shortening Tools (bit.ly) Third Party Interfaces (Tweetdeck) http://business.twitter.com/
Twitter.com
3 Billion Videos Viewed Per Day 48 minutes of Video Uploaded Each Minute 70% Of Traffic External To USA Great Way to Manipulate Google 200 Million Users Visit Each Day Make Videos: www.youtube.com/create Owned By Google Videos on *Everything* You *Need* To be Using YouTube!
YouTube.com
1) Start At The Top: Twitter and Facebook
◦ Social networking has become so popular and
profitable that the digital landscape is now littered with
upstart social networks promising to be the “next big
thing” in social media. But until they live up to such
hype, develop your presence where the masses
are: Twitter and Facebook. Concentrate your initial
efforts on established, trusted platforms that will still
exist by the time you get the hang of them.
7 Steps To Leverage Social Media
2) Give Social Media Equal Billing
◦ One of biggest social media mistakes a small business owner
can make is to separate the physical business from its digital
presence. In reality, social media should share equal billing
with your company. Do you have a logo? Be sure to revise it to
include the small print of your Twitter handle. Even a simple
Facebook icon would be adequate to inform customers of your
online presence. Once your social media footing is secure,
shout it from the rooftops and draw customers into your social
media circle.
7 Steps To Leverage Social Media
3) Invite Customers to Participate
◦ “Businesses used to have a small suggestion box near the door
that mostly housed dust bunnies and an occasional piece of
gum,” said Charles Nelson, President of Sprinkles Cupcakes.
“Rarely would someone get back to you. But people can now
make a post from an iPhone or a BlackBerry while they’re sitting
in your restaurant.” While the overwhelming majority of social
media is used for direct marketing purposes, small business
owners who creatively invite patrons to share their experiences
and offer feedback via Twitter and Facebook gain real-time
customer insights the value of which cannot readily be measured.
7 Steps To Leverage Social Media
4) Use Social Media for Research
◦ Not only are the likes of Twitter and Facebook remarkably
effective promotional vehicles, they serve as vastly underrated
research tools. Many of the world’s largest companies now
employ scores of individuals whose sole responsibility is to troll
the social media space to gather consumer information, read
customer feedback, and explore what the competition is doing
with social media. Any small business owner who uses social
media exclusively for promotion is missing a tremendous
opportunity to gain valuable consumer and marketing insight.
7 Steps To Leverage Social Media
5) Develop Your “Tweet Cred”
◦ Urban slang defines “street cred” as commanding a level of
respect that results from substantial experience or knowledge. In
the world of social media, “tweet cred” is the amount of expertise
you convey via Twitter communications with customers and
members of your online community. For this reason, it’s important
that you don’t dedicate every Facebook post and tweet exclusively
to your business or the latest deal you’re offering. Instead,
frequently share useful information about your industry or the
community in which your business is located. As your credibility
grows, so too will the stature and recognition of your business.
7 Steps To Leverage Social Media
6) Use It or Lose It
◦ Despite vast misconceptions to the contrary, social media does not
automate your marketing efforts. In fact, social media requires
substantial elbow grease to run properly. Simply having a Facebook
page or a Twitter account is of incredibly limited value. In the digital
age, that which isn’t fresh isn’t useful. To be effective, social media
must be used frequently, but not overbearingly. A small number of
thoughtful or pertinent tweets each day is more than sufficient for
the social media newbie. As your audience and the functions served
by your social media grow, so too will your level of engagement and
commitment to social networking.
7 Steps To Leverage Social Media
7) Be Consistent as You Become Competent
◦ Let your use of social media represent a daily work in
progress. Both a commitment and a craft, contemporary
social media requires a consistent investment of time and
energy. Over time, as you cultivate your social media
presence with relevant and topical information, you’ll grow
exponentially more competent in social networking. Soon
after, your knowledge and level of comfort can be used to
advance your social media efforts and, ultimately, make
them more sophisticated.
7 Steps To Leverage Social Media
Go Home, rest for a bit (not too long)
You DO NOT need to know everything
Activate Social Media Accounts / Services
Start Using Them (Ready, FIRE!, Aim)
Study What Others Are Doing
Let Your Customers Know About You!
Questions?
Time to get started!
Blog/Website Software – Wordpress (FREE)
Blog / Website Hosting ($)
Third Party Social Media Software (FREE)
◦ TweetDeck
◦ Seesmic
Third Party Social Media Services (FREE)
◦ URL Shortening: Bit.ly
◦ Image Storage/Sharing: Twitpic.com
Google is your BFF (FREE)
Bonus Material