Post on 16-Apr-2017
Social Media:
Legal Pitfalls &
Best Practices
Presented by:
Diana Benner @diben
a
About Me
Director of Professional Development
Texas Computer Education Association
diana.benner@gmail.com
@diben
DIANA BENNER
http://dbenner.org
a
What are some social media trends
in education today?
What are some strategies to best
implement social media in your district?
What are some legal pitfalls
related to social media?
Today...
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a Source: https://youtu.be/jottDMuLesU
The Social Media Revolution
#TCEActs
a
What do you think of when
you hear the word . . .
Social Media? #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Social media refers to online tools and services
which allow an exchange of ideas, information,
videos, pictures, and graphics — just about
anything you can name.
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Social Media is Everywhere...
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
…and It’s Impact is Powerful (and scary)
• 88% of teens have seen someone be mean to another person on a social
networking site
• 41% of teens have had a negative experience as a result of using a social
networking site
• 39% of teens and tweens think their online activity is private from everyone,
including parents
• 67% of teenagers say they know how to hide what they’re doing online from
their parents
• Among 9-17 year olds, more time is spent on social networks than on TV
• For young users, Instagram is one of the most important social networks
Source: http://www.guardchild.com/social-media-statistics-2/
#TCEActs
a
• Bookmarking Sites and Social News Sites (Delicious, Digg)
• Blogs and Microblogs (Twitter, Tumblr)
• Social Networking Sites (Google+, Facebook)
• Shopping Sites (Amazon)
• Multimedia Sharing (YouTube, Flickr, Instragram)
• Virtual Worlds (Second Life)
Types of Social Media
#tcea16
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Organizations Individuals
Who’s on Social Media?
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Source: http://youtu.be/JJfw3xt4emY
Social Media Affecting Teens
#TCEActs
a
What
are you seeing
Discussion
Share on Today’s Meet
http://todaysmeet.com/TCEActs16
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
If no problems have arisen
in your district, consider
yourself lucky.
There’s a growing trend
of social media problems,
lawsuits, and media
frenzy.
Why This Matters
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Source: http://goo.gl/svOF7p
Teen Take Life After Months of Taunting
#TCEActs
a
And Even More . . .
#TCEActs dbenner.org | dbenner@tcea.org | @diben
On 10th anniversary of her suicide, Mom shares
daughter’s bullying story – https://goo.gl/b4GPPP
8th grader dies after being
bullied in New Braunfels -
https://goo.gl/zoQTDp
a
#tcea16
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
• Compliance with Privacy Laws
• Compliance with CIPA
• Accessing Student and Staff Personal
Accounts
• Social Media Monitoring of Students and Staff
Pitfalls at a Glance
Source: https://goo.gl/1RgbD6 #TCEActs
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Federal Law • Family Educational Rights and Privacy Act (FERPA)
– Governs use and dissemination of student education records and personally identifiable information
• Protection of Pupil Rights Amendment (PPRA) – Provides parents certain rights regarding conduct of surveys and collection and
use of student information for marketing purposes
– Requires notice and opt out
• Children’s Online Privacy Protection Act (COPPA) – Governs online collection of personal information from children under 13
– Requires parental consent and opt out
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Children’s Internet Protection Act
• Districts must certify compliance with CIPA when
applying for E-Rate funding
• Requires development and enforcement of an
Internet Safety Policy
• CIPA - https://goo.gl/6lSQbV
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
CIPA Requirements Internet Safety Policy must provide for (among other things):
• Monitoring the online activities of minors
• Implementing technology protection measures that protect
against access by adults and minors to visual depictions that are
obscene, child pornography or, with respect to use of computers
with Internet access by minors, harmful to minors (i.e., block or
filter access)
• Educating minors about appropriate online behavior, including
interacting with other individuals on social networking websites
and in chat rooms, cyberbullying awareness, and response
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
CIPA Best Practices
• Encourage use of separate District/professional accounts
• Appoint administrator to join groups (e.g., Like, Follow), or
otherwise monitor
• Train employees on proper use
– Cyberbullying
– Appropriate content
• Inform parents about social media use and accounts
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
What Key Words Help to Define
Digital Citizenship?
Enter your response here:
https://answergarden.ch/386150
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
https://goo.gl/K9Kz2O
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
https://goo.gl/EkKqnO
Del Valle ISD 3-Step Process
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
http://goo.gl/IFH8fR
Eanes ISD Digital Parenting 101
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
How does your district educate on
Discussion
Share on Today’s Meet
http://todaysmeet.com/TCEActs16
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Reasonable Suspicion In general, when a school has a reasonable suspicion that a
student has broken the law or school rules, it has the right to
search a student’s personal belongings on school grounds.
Unfortunately, there is no clear definition
of what constitutes “reasonable suspicion,”
so school officials should tread carefully
before searching a student’s personal
digital devices and social media accounts.
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Key Points about Search & Seizure
Students shall be free from unreasonable search and seizure
by school officials.
Reasonable cause or voluntary consent
A reasonable search is one that is justified at the inception
with reasonable grounds for suspicion and scope of search is
reasonably related to the documentation that justified the
search.
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Don’t Violate Constitutional
Rights • Avoid requesting access to, or
otherwise attempting to control,
students’ or employees’ personal
accounts
• Do not search students’ cell phones
without reasonable suspicion
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
It Could Be Costly
• In 2010, a Pennsylvania school district paid $33,000 to
settle a case in which a high school student’s cell phone
was confiscated and unconstitutionally searched.
• A Minnesota school district paid $70,000
in 2014 to settle a federal lawsuit in which
the school district threatened a sixth grade
student until she gave her school access
to her personal e-mail and social media
accounts. #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Substantial Disruption
• It is something that disrupts the school community as a
whole.
• It is something that more than minimally detracts from
instructional time.
• It is something that becomes all-consuming for school
administrators to deal with.
• It is something that significantly interferes with the
administration’s ability to maintain discipline in the school.
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Source: http://goo.gl/UDEz8d
The Bullying Breaking Point
#TCEActs
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
What About District Employees?
• The number of people fired over social media posts is
increasing
• 77% of all employers “Google” their employees or job
applicants
• 43% said they found something
that caused them not to consider
the candidate further
• 19% said they found something
that increased the candidate’s
chances #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Employee Monitoring
• Employers have rights and responsibilities that allow them
to monitor employees
• Social media records may be subpoenaed
• Spot problems early, get information offline quickly, and
discipline immediately
• Asking for passwords to social media sites is likely a
violation of the Stored Communications Act (SCA), 18
U.S.C.
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Laws that Regulate
• These incidents and others have inspired more than 20
states (http://goo.gl/4mWHaP) to enact laws that regulate
when an employer or school may request access to the
personal digital accounts of
students or staff.
• Texas doesn’t have one yet
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Source:: http://goo.gl/uHBGTF
Fired Over Tweet
#TCEActs
a
Source:: https://goo.gl/o977yR
Fired Over Facebook Post
#TCEActs
a
Discussion How do we approach
educating staff and students when . . .
ONE wrong social media post
can ruin their lives for good?
Share on Today’s Meet
http://todaysmeet.com/TCEActs16
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Student Social Monitoring Stirs
Up Debate
http://goo.gl/cYmbqm
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Legal Responsibility
Engaging social media monitoring companies may signal to
the judicial system that a school district is willing to be held
legally responsible for the personal digital content posted by
their students and staff.
School districts must realize that with
access and knowledge comes legal
and financial responsibility.
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a Source: http://youtu.be/JJfw3xt4emY
Digital Dirt
#TCEActs
a
What
does this video suggest?
Discussion
Share on Today’s Meet
http://todaysmeet.com/TCEActs16
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Edutopia has a nice 7-step
outline on how to develop
social media guide guidelines
appropriate for K-12.
Source: http://goo.gl/4Yn236
Social Media Guidelines http://goo.gl/4Yn236
#TCEActs
a
Source: http://goo.gl/VeINN0
TASB on School
District Employees
& Electronic Media
https://goo.gl/VelNN0
TASB offers guidance about policies and
other regulation of employees' use of
social media tools.
#TCEActs
a
• District Technology Resources
https://goo.gl/otz1Sj
• Hiring In The Age Of Social Media
https://goo.gl/D9CZTC
TASB Resources
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Teens need to be made
more aware of privacy and
security issues.
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Allows you to quickly access privacy settings on popular social media sites. View your Facebook and Google+ as stranger.
http://adjustyourprivacy.com/
Adjust Your Privacy
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
1. Separate work from personal by having
completely separate account.
2. Post/behave as though NOTHING is private.
3. Review each site’s privacy settings regularly.
4. Develop a social media policy.
5. Reference expectations in a Handbook.
Social Media Best Practices
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Social Media Policy
Database provides access
to policies from a wide
variety of organizations.
Social Media Policy Database
http://goo.gl/zUxw7i
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
What does your district’s
Social Media
look like?
Discussion
Share on Today’s Meet
http://todaysmeet.com/TCEActs16
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a #TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Read the full story at
http://goo.gl/ZkKaXa
Missouri family learns their Christmas
card photo was lifted from the web
and used by a Czech Republic
grocery store delivery service as an
ad on a van. They only discovered it
because some of their friends happen
to be visiting Prague at the time and
saw the van.
Where might your photos end up?
…and for what purpose?
American family's web photo ends up as Czech advertisement
It’s a Digital World
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Nobullying.com is an online forum aimed at educating, advising,
counselling and all importantly, helping to stop bullying, in particular,
cyber bullying.
Nobullying.com
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Interesting article by District
Administrator magazine
highlighting the difficulty in
dealing with social media.
http://goo.gl/NL81rx
Social Media Guidelines for
School Administrators
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
• Non-profit site based in
California with a mission to
inform individuals as to how to
protect their privacy.
• Fact Sheet 35 focuses on
Social Networking Privacy.
http://goo.gl/VN1uyH
Social Media Fact Sheet
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Why Are Teachers Getting Into
Trouble? http://goo.gl/nRzXYC
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
#smedu social media in education
#smmanners social media manners
#smchat chat exploring social media
#smm social media marketing
#DLDay digital learning day
#digcit digital citizenship
Twitter Resources
#TCEActs dbenner.org | dbenner@tcea.org | @diben
a
Questions #TCEActs dbenner.org | dbenner@tcea.org | @diben
a Source: https://youtu.be/qtRSpZAPlqI
Social Media Can Be Positive
#TCEActs
a
What are some ways we can help
with educating about social media?
REFLECTING ON SOCIAL MEDIA AND SCHOOL DISTRICTS Thinking it through…
Share on Today’s Meet - http://todaysmeet.com/TCEActs16
Tweet
@diben
This Presentation http://dbenner.org
Leave me a Comment
about this presentation
https://goo.gl/wicvxu
Thank
You!
This work is licensed by Diana Benner under a
Creative Commons Attribution-NonCommercial
4.0 International License
Resources used for this presentation
are located at http://dbenner.org