Post on 08-Jan-2017
Social Media is Dead.Long Live Social
Media!David Parmet
Everything has changedBut you knew that
Pre-Internet• Bad products sulked
away quietly into the night
• Word of mount limited and slow
• Slow news cycle
Today• Rapid word of
mouth through social networks like Twitter and Facebook
• Everyone is a content creator, you know know where it’s coming from.
• News cycle is minutes
We call this a dumpster fire
Even Social Media Is Changing
SnapchatNot just for embarrassing your kids
Success Stories
University of Wisconsin Green Bay
Always on. Always Connected. Always Sharing.
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
A smarter way to share• Blogs and podcasts
• eBooks and white papers
• News releases
• Infographics
• Website
• Social media
• Speaking
Tools• A strategy in place
• Decide who you are going to reach and where they are
• SEO – find keywords
• Identifying existing content
• Start writing
Growth Hacking A hacker – someone who sees the solution but doesn’t follow the manual to get there.
It Starts with Product / Market Fit Early Growth Hacking
Virality is Built-In
Growth hacking is a set of tools• Define goals
• Define metrics to test the goals
• Product / market fit
• Constant experimentation
• Analytics
• Intuition
• Latch on to other peoples traffic
• 10 of the Best Brands on Snapchat Right Now
• While We Weren’t Looking, Snapchat Revolutionized Social Networks
• What is Content Marketing
• How to Write for Medium
• The Definitive Guide to Growth Hacking
• Finding a Growth Hacker for your Startup
• Here’s How 10 Startups Exploded Using Creative Marketing