SOCIAL MEDIA IN SPORT

TYNE & WEAR SPORT

WHAT WE’LL COVER

• WHAT IS SOCIAL MEDIA?

• UNDERSTANDING YOUR KEY MESSAGES.

• A LOOK AT SIX OF THE MOST POPULAR SOCIAL MEDIA TOOLS.

• EXAMPLES OF HOW THEY’VE BEEN USED WELL IN THE PAST.

• WHO USES WHAT?

• A BRIEF LOOK AT SOME OTHER SOCIAL MEDIA PLATFORMS.

• Q&A

BUT FIRST…

WHAT IS SOCIAL MEDIA?

“Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio” Marta Kagan – MD, Espresso Marketing

THE OLD MODEL OF COMMUNICATION

YOU ARE EXPOSED TO OVER

3000 MESSAGES A DAY

ADAPT OR DIE

THE NEW MODEL OF COMMUNICATION IS

TWO WAY

BEFORE WE TALK ABOUT

THE TOOLS…

YOU NEED TO THINK ABOUT…

THE FIVE Ps: WHAT ARE MY LEVEL 1 MESSAGES

The 5 Ps

Product

Place

People

Price

Process

What I do What are the benefits?

THE FIVE Ps: WHAT ARE MY LEVEL 1 MESSAGES

The 5 Ps

Product

Place

People

Price

Process

What I do What are the benefits?

What are we offering?

Where are we? Where are our customers?

Who are we targeting

How do we arrive at the price? VFM? Why should customers choose us and not our competitors?

Steps in the customer journey. The elements of service that the customer experiences

“Getting information off the internet is like taking a drink from a fire hydrant” Mitchell Kapor

“Stories are all around us, in words and sounds, in what we see and in what we feel; everything is a story, everything tells a story.” Frank A. Mills – Photographer

FACTS ARE DOTS ON A SCREEN A STORY CONNECTS FACTS TO CREATE

SOMETHING MEANINGFUL

THE TOOLS

SO HOW DO THEY

WORK?

Friends of friends

Family

Friends

Close friends

Almost friends Old

friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

Friends of friends

Family

Friends

Close friends

Almost friends

Old friends

Colleagues

Ex-colleagues

YOUR FACEBOOK PAGE IS YOUR CHANCE TO…

• INTERACT WITH YOUR MEMBERS

• BUILD A COMMUNITY

• ENGAGE AND ENCOURAGE NEW MEMBERS

Question Type Example Question

Specific Who do you think will win the World Cup?

Yes or No Will Andy Murray win Wimbledon 2013?

Timely Today is Sport Relief day, how are you joining in?

Edgy Do you think School Sport should receive more funding?

Photo What do you think of the photo of our new trophy cabinet?

True or False True or False: Tiger Woods was 5 years old when he won his first competition?

Direct Why do you think people love or hate sport?

Preference Do you like indoor or outdoor football?

Fun If you were stuck on a deserted island with one sports person, who would it be, and why?

Events Are you planning to attend our family open day?

Experience What is your favourite memory of our club last season?

Humanistic Have you seen someone fall asleep while watching a match?

Tips What is your favourite pub for a post match drink?

Mad Lib Complete this sentence: The greatest thing I would give up for my sport is…?

WHAT IS TWITTER?

IT’S A MICROBLOG

EVERYONE (UNLESS YOU CHANGE YOUR PRIVACY SETTINGS)

SHARE

LISTEN

ASK

RESPOND

REWARD

KNOW-HOW

CHAMPION

TONE

TWITTER

Goal: Spread the message and capture a new audience

Strategy: Started with daily tweets on events, competitions and general information

Result: In four months over 100 people emailed ‘golf tweet’ and attended sessions.

Surrey Golf now has over 1,700 followers!

#coachingfamily Share good practice and documentation about coaching Reaches around 13,800 Twitter users

HOW CAN YOU USE…

INSTRUCTIONAL

MEET THE TEAM

FACILITIES

BEHIND THE SCENES

EVENTS

TESTIMONIALS

OR YOU CAN SIMPLY ENTERTAIN!

BROADCAST YOUR

LOCATION

CLAIM

CONNECT

SHARE

CREATE

FANCY BECOMING A

MAYOR?

NEW YORK’S GOT WINGS

THE PROFESSIONAL

NETWORK

COMPANIES & INDIVIDUALS

THINK ABOUT YOUR

PROFILE PIC

AIM FOR 100% PROFILE

COMPLETION

DON’T BE A

LION

(THAT’S LINKEDIN OPEN NETWORKER)

REQUEST INTRODUCTIONS

IT’S GOT

APPS

LINKEDIN BOUGHT

SLIDESHARE

WHO USES WHAT?

OTHER PLATFORMS ARE AVAILABLE

BLOGGING

A BIT LIKE WRITING A

DIARY

IMAGE DRIVEN PLATFORMS

PINTEREST IS AN ONLINE PINBOARD

BEING INCREASINGLY USED BY BUSINESSES

LAUNCHED IN

2010

TO USE SERVICES YOU’LL NEED TO

SIGN UP

THE GOOGLE+ GENERATION?

QUESTIONS

Xerxes Setna – xerxes.setna@tynewearsport.org Matthew Briggs – matthew.briggs@tynewearsport.org

www.tynewearsport.org

www.facebook.com/tynewearsport www.twitter.com/tynewearsport