SOCIAL MEDIA & MEDICAL EDUCATION

David Lewis FRCS(Edin), MRCGP http://about.me/davidlewisMD

GP Partner, Watford

RCGP Thames Valley Faculty First 5 event, Thame, April 30th 2013

1

WHY ME?

• Full time GP

• Use social media for appraisal & revalidation

• Use social media for peer support

• Android user

• iPad novice

2

OUTLINE1. Professional ethics

2. What do I want from social network tools?

3. Point of care resources versus Social media

4. Doing it

5. Recording and retrieving

3

4

PROFESSIONAL ETHICS*

1. GMC guidance Link to GMC document doc2doc discussion

2. RCGP Social media highway code link for RCGP highway code

Netiquette

5

http://www.flickr.com/photos/verbeeldingskr8/4324902924/

1. BE AWARE OF THE IMAGE YOU PRESENT ONLINE AND MANAGE THIS PROACTIVELY

6

2. RECOGNISE THAT THE PERSONAL AND

PROFESSIONAL CAN’T ALWAYS BE

SEPARATED

7

3. ENGAGE WITH THE PUBLIC BUT BE CAUTIOUS OF GIVING PERSONAL ADVICE

8

4. RESPECT THE PRIVACY OF ALL PATIENTS, ESPECIALLY THE VULNERABLE

http://www.flickr.com/photos/buriednexttoyou/5095255302/

9

5. SHOW YOUR HUMAN SIDE, BUT MAINTAIN PROFESSIONAL BOUNDARIES

@DrPlumEU describes the concept of being a wounded healer as part of the health care practice on #RiseOfThePatient http://ow.ly/k2iDA 

Shirley Williams @williampearl 14 Apr

10

11

AIMS & OBJECTIVES OF SOCIAL MEDIA IN MEDICAL EDUCATION

• Peer support

• CME/CPD

• External perspective

• Point of care resources

• Reduce patient care errors and omissions

• Engage with patients

12

Sou

rce

: D

r A

nne-

Mar

ie C

unni

ngha

m

13

14

15

16

RESOURCES

Hardware

• Mobile• Smartphone• tablet

• Desktop• Laptop• Fixed personal computer

Microsoft-Android/Linux-Apple

Software/Apps

• Twitter

• Google +

• Facebook

• Pinterest

• Path

• Evernote

• Wordpress

• Pocket

• Skyscape

• ePocrates

• Other

17

18

DOING IT

19

MAYO CLINIC’S 12 WORD SOCIAL MEDIA POLICY:

Don’t Lie, Don’t Pry Don’t Cheat, Can’t DeleteDon’t Steal, Don’t Reveal

20

YOUR NEXT STEPS?

Hangout Start out Learn

21

RECORDING & RETRIEVAL

• Evernote

• Appraisal & Revalidation toolkit• RCGP• Clarity• Other

• Automation• IFTTT• Zapier• Wappwolf

• Cloud synchronisation services• Skydrive• Google drive• iCloud• Other

22

THANK YOU

@DrPlumEU

davidlewis1@nhs.net

Questions?

http://sdrv.ms/17wTPVcLink to handout:

Link to presentation: http://sdrv.ms/17wUp53

23