Social Media in

Health Sciences Education

Social Media

• Dissemination Content creation• Local global• Monologue Dialogue• Passive active

http://www.briansolis.com/2007/06/future-of-communications-manifesto-for

GoalExamine the use of social media in health

sciences education

Management

Tools

Purpose

Purpose

Communication

Building relationships

Information Sharing

Collaboration

Multidirectional Communication

Institution

Peers

Patients

Students (potential & current)

Faculty

Community

ColleaguesAlumni

Social Media Tools• Social networks

– Facebook– Ning– Yammer– LinkedIn

• Publishing platforms– Twitter– iTunesU– Blogging tools

• Media content– You Tube– Vimeo– Flickr– Slideshare

• Collaboration– Google Wave

Use of FacebookCommunicate news and events for

institutions and departments

Use of TwitterDrive content regarding faculty and staff, students, patients, research, news, and events

BlogsUse of blogs• “Insider”

perspective• Create forum for

interaction• Address current

issues• Specific topics

Use of You TubeShare patient success stories, interviews, student activities, and special events

iTunesU

Use of flickrShare photos of events and activities

Student Participation

Hopkins Interactive

• “Open, uncensored information about

• student life” • Student blogs• Twitter• YouTube• iphone App

http://www.hopkins-interactive.com/

Social Media Management

• Matching the tool to the purpose

• Part of a larger communication/media strategy– SM Manager - UTMB– Single landing page for SM resources

Landing Pages

Teaching and Learning• Information on use more disperse• Evidence of – Facebook for class pages– YouTube for clinical examples– Google wave for collaboration

Concerns

• HIPAA• Negative experiences – patients, students,

faculty & staff• Solution – SM is an extension of communication

policy

Ongoing Opportunities

• Use in academic health centers• Managing content• Creating dialogue – Comments, questions– Replies, Retweets

SummaryEffectiveness increased by• Variety of tools• Tools match the purpose• Management approach• Ability to facilitate dialogue