Social Media in Digital Marketing

Digital Marketing Ecosystem

norelyn@fmi.com.phwww.fmi.com.ph

Action

Awareness

Interest

Desire

--------------------------------------------------------------------------Purchase Purchase

Support

Loyalty

Advocacy

The Customer Journey(Path To Purchase)

• Internet Users 9 Millionor 9% of total population

• Mobile Users Over 100 Millionor 104% of total population

• Smartphone Users 15 Million or 15% of total population

Sources: IMMAP (Internet and Mobile Marketing Association of the Philippines)

Digital Landscape in the Philippines

Social Media Stats Facebook Users

Global 1.27 BillionPhilippines 33 MillionTop 5 Countries1. US 159 Million2. Brazil 71.7 Million3. India 63.9 Million4. Indonesia 47.9 Million5. Mexico 42.4 Million

Sources: Facebook Country Stats; www.quintly.com/blog

Social Media StatsTwitter Users

Global 1 BillionPhilippines 9.5 MillionTop 5 Countries1. China 36 Million2. India 33 Million3. US 23 Million4. Brazil 20 Million5. Mexico 12 Million

Sources: www.venturebeat.com; www.inquirer.net

Linked In Users

Global 227 MillionPhilippines 1 MillionTop 5 Countries1. US 93 Million2. India 24 Million3. Brazil 16 Million4. UK 47.9 Million5. Canada 9 Million

Sources: www.socialbakers.com; www.expandedramblings.com

Social Media Stats

Global 1 BillionPhilippines 9.7 MillionTop 5 Countries1. US 195 Million2. India 82 Million3. Japan 47 Million4. Russia 38 Million5. Germany 37 Million

Sources: www.socialbakers.com; www.effectivemeasure.com/philippines

Social Media StatsYoutube Users

The Trends in the #SocialMedia Market

Social Media Tools and Campaign

#define #meaning #kahulugan

#IKR #trivia #nowiknow

#geocities #old #first

#10yearsold #throwback

#funfacts #nielsen

Facebook est. 2004

The Facebook Era

#important #takeaways• Facebook Advertising™ emphasizes the true

essence of social marketing in the internet• Facebook Business™ gives us the opportunity to

reach 1.25 Billion users worldwide• Facebook Pages™ help businesses and private

individuals build their own social brand• Facebook Apps™ promise opportunities to

improve the social market reach of businesses• Facebook is still believed to be a developing and

expanding market

#campaigns & #insights• How To Do Facebook Campaigns• Types of Facebook Advertising• Tracking Your Facebook Campaigns• What Facebook Insights Look Like• My Personal Tips

#viral drive of #facebook

Facebook Campaigns

#4thLeanSixSigma Facebook PPC

PPC Ad Insights - #4thLeanSigSigma

Page Insights – Fiera de Manila Inc.

Twitter est. 2006

The Trending Community

• Twitter extended its media reach through Vine

• Twitter launched media.twitter.com which showcases comprehensive reports and resources as a business and as a media tool

• Twitter has been a tool to gather mass data for real time studies in health, stock market forecast, language evolution and people’s emotion

• Twitter now claimed to have at least 241 million monthly active users

Most Followed In Twitter Beside #JustinBieber

Twitter As A Market

• Your market can find you in real time• Twitter is an effective word-of-mouth market

referrer• You can always take advantage of the trends• People here are always hungry for attention• There are people who will always believe

what you say• Your wit can give you buyers and followers

Sample Twitter Stats

Flickr est. 2004

When Flickr Hit The Internet

#bullseye market share

• 8 Billion Photos• 87 Million Users• 3.5 Million New Images Daily• Still one of preferred image storage for

photographers beside Photobucket• Flickr for Windows 7 and Windows Phone 7• Flickr allows it’s user to decide for the

features they want for the service

#photosharing

Youtube est. 2005

Youtube Sensationalized the Pop Culture

Famous Vloggers

#nigahiga #fan

LinkedIn est. 2003

Linked vs Social Media

LinkedIn Are For Professionals

Sample LinkedIn Analytics

#reddit

#6seconds #video = VINE

#instagram #funny #french #girls #lol

#buzzfeed – Social Media For Lists

Where All Viral Image Come And Go

• You can go with the trend and be noticed• You’re basically doing a digital word-of-mouth

marketing• 70% of users in social media are gullible, take

advantage of it• Not all viral contents in social media are

natural• More likes, followers or shares don’t always

suggest it’s worthy.

• http://en.wikipedia.org/wiki/Social_media• http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/

SocialMediaHistory.html• http://www.google.com/about/company/history/• http://en.wikipedia.org/wiki/List_of_social_networking_websites• http://en.wikipedia.org/wiki/Social_media_marketing• https://www.facebook.com/advertising• https://www.facebook.com/business/overview• https://www.facebook.com/about/pages• https://www.facebook.com/help/493707223977442• http://www.dailystar.co.uk/tech/363872/FACEBOOK-TURNS-10-Here-s-ten-fun-

facts-you-never-knew-on-• Facebook-s-10th-birthday• http://www.business.qld.gov.au/business/running/marketing/online-marketing/

using-facebook-to-market-your-• business/tips-for-successful-marketing-through-facebook• http://www.socialmediaexaminer.com/facebook-marketing-facebook-insights/• http://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing• http://www.yola.com/blog/tactics-for-using-facebook-marketing-to-promote-

your-business/• http://en.wikipedia.org/wiki/Social_marketing• http://www.socialmediaexaminer.com/facebook-marketing-plan-with-amy-

porterfield/• http://ph.news.yahoo.com/photos/year-in-review-2013-most-viral-stories-

1385986058-slideshow/• http://www.businessinsider.com/the-20-most-popular-photos-2012-12• http://www.steamfeed.com/11-memorable-viral-facebook-posts-worked/• http://www.youtube.com/watch?v=fRvP76Lwf6k• http://ph.news.yahoo.com/miley-cyrus-%E2%80%98knocked-out%E2%80%99-by-

filipina-blind-child-singing-• %E2%80%98wrecking-ball%E2%80%99-092000977.html• https://blog.twitter.com/2014/the-value-of-a-twitter-follower-for-small-and-

medium-sized-businesses• https://blog.twitter.com/2013/11-ways-you-can-tweet-better• http://tech.firstpost.com/news-analysis/twitter-launches-new-media-site-to-

highlight-success-stories-best-• practices-108409.html• http://www.newscientist.com/article/dn24544-five-fascinating-things-revealed-by-

twitter-• data.html#.UvNKaIXDWXw• https://blog.twitter.com/2014/introducing-twitter-data-grants• http://www.brw.com.au/p/tech-gadgets/

twitter_user_growth_slowed_in_every_ypQA9u0d4EDpuM8hfLrK5J• http://en.wikipedia.org/wiki/Twitter

•http://twittercounter.com/pages/100•http://edition.cnn.com/2014/02/04/showbiz/celebrity-news-gossip/katy-perry-twitter/•http://www.techwyse.com/blog/social-media-marketing/social-media-for-business-whats-important-in-2014/•http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/•http://www.theverge.com/2013/3/20/4121574/flickr-chief-markus-spiering-talks-photos-and-marissa-mayer•http://www.flickr.com/windows7•http://sundial.csun.edu/2014/02/the-state-of-social-media-the-internets-future-is-in-photo/•http://news.uchicago.edu/article/2012/01/27/study-finds-lure-entertainment-work-hard-people-resist•http://www.convinceandconvert.com/content-marketing-2/photography-for-social-media-5-ninja-tips/•http://news.cnet.com/8301-1023_3-57585276-93/yahoo-wants-to-make-flickr-awesome-again/•http://blogs.vancouversun.com/2013/05/21/busy-monday-for-yahoo-acquires-tumblr-announces-flickr-overhaul/•http://www.wired.com/culture/lifestyle/news/2004/12/65958•http://en.wikipedia.org/wiki/Flickr•http://en.wikipedia.org/wiki/List_of_the_most_subscribed_channels_on_YouTube•http://www.nytimes.com/2014/01/19/books/review/how-have-tools-like-google-and-youtube-changed-the-way-•you-work.html?_r=0•http://motherboard.vice.com/read/nearly-half-of-the-internet-watches-youtube-every-month•http://socialmediatoday.com/steve-rayson/1841146/linkedin-drives-more-traffic-corporate-websites-all-other-•social-sites-combined•http://www.forbes.com/sites/joshbersin/2012/05/21/facebook-vs-linkedin-whats-the-difference/•http://computer.howstuffworks.com/internet/social-networking/networks/linkedin.htm•http://us.cision.com/news_room/press_releases/2012/2012-05-29-social-media.asp•http://schmooz.me/2012/01/top-two-killer-methods-to-help-you-grow-your-linkedin-groups-and-other-•communities/•http://andrewmacarthy.com/andrew-macarthy-social-media/10-terrible-examples-of-linkedin-profile-photos-bad-•linkedin-profile-pics•http://www.linkedin.com/today/post/article/20131212191148-13518874-end-of-year-ranking-top-60-ceos-on-•social-media•http://en.wikipedia.org/wiki/Reddit•http://internetascent.blogspot.com/2013/11/reddit-online-hubs-and-street-gangs.html•http://blog.vine.co/•https://blog.twitter.com/2013/vine-a-new-way-to-share-video•http://en.wikipedia.org/wiki/Instagram•http://mashable.com/2014/02/11/glimpse-app-instagram/•http://www.forbes.com/sites/alexkonrad/2014/01/28/imgur-data-sharing-analytics/•http://en.wikipedia.org/wiki/Imgur

Social Media in Digital Marketing

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