Post on 13-Jan-2015
description
Social Media in Continuing Medical Education
A Pilot Survey of CME Professionals
Presented at the 2010 Alliance for CME Annual Meeting : MECCA Section
Presented By:
• Jeremy Lundberg, MSSW, CEO of DLC Solutions
• Alicia Sutton, CCMEP, Executive Vice President of Omnia Education
๏ Brief online survey completed by 141 CME professionals via the Alliance for CME MECCA listserv and LinkedIn Discussion Forums in January 2010
๏ Goal: To gather descriptive data on the personal and professional use of social media among CME professionals.
๏ Method: Non-scientific convenience sample.
๏ 79% use social media (SM) in their personal life.
๏ 76% rate themselves as “intermediate” or “advanced” in their SM knowledge.
๏ 64% reported their organization uses SM.
๏ 54% rate companies as SM “beginner” or “novice.”
๏ Only 24% have a formal strategic plan for SM.
3% 9%
26%
33%
26%
3%
1930-39 1940-49 1950-59 1960-69 1970-79 1980-89
26%
26%
25%
7%
16%
<10 people 11-25 people 26-50 people 51-75 people 76 and over
5%
31%
38%
21%
5%
High School Bachelors Masters Doctorate Other (please specify)
5%
35%
12% 4%
26%
18%
CME Coordinator Director of CME Business Development Vice President CEO/COO/CFO Other (please specify)
75%
25%
Yes No
79%
21%
Yes No
24%
60%
16%
Beginner Intermediate Advanced
0% 20% 40% 60% 80% 100%
Blog
YouTube
Photo sharing (eg., Flicker)
Spectator/Lurker Commenter/Reviewer Content Creator
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Blog
YouTube
Daily Weekly Monthly
64%
34%
2%
Yes No Do not know
9%
46% 27%
18%
Beginner Novice Intermediate Advanced
24%
76%
Yes No
22
24
15
24
12
0 5 10 15 20 25 30
Organization Marketing
CME activity promotion and awareness
Continuation of learning activities and discussions
Ongoing engagement with target audience
Development of needs assessment for future CME activities
0% 16%
17%
67%
<1 month 3-6 months 12 months No plans currently in place
๏ Jeremy C. Lundberg, CEO. DLC Solutions. ๏ Phone: 267-234-7401 ๏ Email: jlundberg@dlc-solutions.com ๏ Website: www.dlc-solutions.com
๏ Alicia Sutton, CCMEP, EVP. Omnia Education. ๏ Phone: 215-237-5892 ๏ Email: asutton@omniaeducation.com ๏ Website: www.omniaeducation.com