The importance of a Social Media Policy in the pharmaceutical and medical device industries.

Social Media Policy Case Study

Social Media Policy Case Study

Social Media Policy

Trends and Forecasts Interactive marketing in the US will hit nearly $55 billion by 2014

Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014

The interactive portion of total marketing spending is projected to grow from today's 12% to 21% of all advertising spending by 2014

US Interactive Marketing Forecast

Trends and Forecasts Top Priorities for Senior Marketers in 2010

Social is a top priority for 45 % of senior marketers

Blogger outreach is considered “important”

by 44%

Half of respondents consider search

optimization “important” and 27% believe it is a top

priority

Shift in the Pharmaceutical Industry

• Pharmaceutical companies boosted their measured spending on internet media 36% to $137 million in 2008 AdAge

• Industry’s spending on TV, once its de facto media choice, dropped 4.3% to $2.9 billion from $3 billion AdAge

Medical Device Industry Landscape

Pharmaceutical Industry Landscape