Post on 16-Jul-2015
SOCIAL MEDIA For Your Farm or Farmer’s Market
Why Social Media?
• It BIG and it’s Growing!!
• Extremely Mobile Friendly
• Facebook Users – 157 million daily US users.
• Twitter Users - 53 million US users.
• In 2014, the daily average time spent on Facebook by the adult population amounted to 21 minutes.
• Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social networking sites.
What you can do with Social Media on a Daily Basis
• Tell Your Story
• Grow your list of loyal fans
• Communicate with customers
• Increase awareness about agriculture in New Jersey
• Promote Events
• Encourage photo sharing from visitors
• Implement Paid Hyper Targeted Ads
Your First Steps
Learn the Tools
You can’t know how to market and have a strategy without understanding the basic functions of the channels.
Facebook BasicsA Facebook page is your second website, just with more personality.
Facebook Pages for Business vs. Personal Profiles
Pages rank very well in the Search Engines
You can Add Apps to pages
Very Mobile Friendly
Take advantage of paid FB advertising options
Your fans can post their photos and comments to your page
Facebook Page best practices
Build out your history timeline – tell the story of your farm or farmer’s market
Add apps like Volunteer, Subscribe, Twitter, Instagram, and more.
Upload videos and photos to build engagement.
Upload an eye catching Cover image and change often.
Make sure your profile image is sized properly.
Complete your About section.
Why are people on Facebook?
What to ShareFarmsRecipes using seasonal produceWeather related updatesWhat’s in seasonLots of Pictures of life on the farmStaff spotlightsEvents Details – Before, During & After
Farmers MarketsMerchants NewsProductsEncourage visitors to share their photosRecipes from MerchantsVolunteers
Twitter Best Foot Forward
Fill Out Your Bio
Great Big Cover Photo
Say Something
Profile Avatar
When Tweeting
Use relevant hashtags #NJFarms#NJFarming and tag influencers like @JerseyFreshNJDAand @JerseyBites
Twitter – Short, Sweet & Simple + Visual
Great for Story Telling with Images
All about Mobile
Great way to attract a younger market
#Hashtags are very important
Many of Your Merchants Have Fans
Be Sure to Tag Them
Get them in the conversation
Engagement Tip #1
• Ask for the Likes, Shares, Comments and Re-tweets. People will oblige.
More Engagement Tips
• Strike up a deal with a local food blogger. Ask them blog about what is in season and events on the farm in exchange for goods.
• Like Us or Connect with Us signs everywhere.
• Assign a Hashtag to your Farm or Market and encourage visitors to use it.
• Hold a season long photo contest. Winner gets membership in your CSA or something else of value.
BloggingBenefits of Blogging
Search Engines Love Them
You Own Your Blog
Your Blog is your online magazine.
Syndicate Each Post to All Social Media Channels
Repurpose in an Email Newsletter
Facebook Ads
$250 Total Spent
3,685 Website Clicks
424 Page Likes
CTR 7.544%
TargetingMorristown 25+ Miles
InterestsWinemaking, Wine & Food Matching, Food & Wine, Winery, Wine Bar or Wine Tasting
Orchard Example• Location: United States: Princeton (+25 mi)
New Jersey
• Interests: Apple picking, Fruit picking, Orchard, Farmers' market, Local food, Community-supported agriculture, Slow Food, Sustainable agriculture, Community gardening or Compost
• Audience – 41,000 People
• Age: 20 - 65+
• $20 spend – Estimated Reach of 3,400 -9,100
Your Strategy
• Just enough resources for one Social Media Channel – concentrate on Facebook
• Enough for 2 – Facebook and Twitter
• Enough for 3 – Facebook, Twitter and Instagram
• Enough for more? – Facebook, Twitter, Instagram and Pinterest
Do one thing really well, rather than 5 things really poorly.
Saving Your Social Media Sanity
FoxtrotMediaLLC.com
DeborahLSmith.com
JerseyBites.com
Facebook.com/JerseyBitesTwitter.com/JerseyBites
Pinterest.com/JerseyBitesInstagram.com/JerseyBitesDSmith@JerseyBites.com