Social Media for Us Old Farts Looking for Work

Nothing too complicated. Nothing you do not need to know.And…nothing you can avoid using when looking for jobs!

You Can’t Totally Avoid SM

Using social media can be a useful TOOL in extending your exposure to a broader network. It is not wise to rely on them exclusively for landing that new, interesting, challenging job.Why? Because if you don’t understand the fundamentals of good job searching, these tools will only provide the illusion that you’re doing something productive, rather than help you land that “better fit” job.

Social Media is a TOOL, Not an End-All

Applicants with referrals -i.e a friend of a friend in the department or a mentor willing to put in a good word - are FIVE times more likely than average to be hired than someone who simply applies.

We accept this as true and correct as we wade into Social Media for Job Search SUPPORT Activities.

A Basic Corollary of Job Search, Which May Never Change

It is not that job boards don’t work, there are many other ways to get that ideal position that you actually deserve!

Live and Virtual Networking Go Hand in Hand

In 2016, A recruiting study concluded:

37 percent of recruiters felt that their primary source for finding talent was social and professional media outlets. 26 percent cited using paid job boards. 11 percent said they worked from direct applications 3 percent cited recruitment agencies as their main source of talent.

Reality is…

With so many recruiters looking for YOU online, can you afford NOT to be found?

Ask Yourself This…

1. Make sure you have a solid online presence. Your LinkedIn profile should be complete, with a strong summary section and accomplishments associated with each of your jobs. Accumulate blog posts of interest to professionals like yourself, or those who work in your kind of business or industry. 2. Carefully scrub your social media sites for anything that might shed a negative light on you. Get rid of pictures of yourself doing anything that could be misinterpreted as malicious or socially unacceptable. 3. Consider deleting your posts on Facebook bashing either President Donald Trump or Hillary Clinton. 4. Keep your LinkedIn posts professional. 5. Check yourself out on Google and Bing. Make sure to check different ways you might be found online6. Use Google Alerts to track yourself. As Google continually crawls the internet, it will alert you whenever any of your search items are found in a new posting or site, and give you the URL to check it out.

Are You Ready to Be Found?

Social Media Basics for Us Old Farts

1. Computer Device (i.e. PC or Mac/Laptop/Tablet/Smartphone)2. Internet Connection3. Web Browser (i.e. Explorer/Google Chrome/Firefox/Safari)4. Email Account (i.e. Gmail/AOL/Yahoo/other).5. Password Manager (Optional) (example: https://www.dashlane.com/passwordmanager)

HERE IS ALL THAT IS NEEDED TO GET STARTED AND GO ONLINE:

What Does it All Mean?

• Internet/The Web/Online (all the same thing)• Web Site – “Information Pages for All Entities”

• Web-Browser – “Window to the Web”

• Search Engine – “Reference Library of the Web” (ex. Google)

• Directory – “Recommended Websites” (ex. Yahoo)

• Logins/Passwords – “Keys to unlock Web Sites”

• E-Mail – “Online Correspondence ‘Letters’ ”

• Auto-Reply - “Automated ‘Form Letters’ ”

• Job Board - Modern Day “Help Wanted Ads” (ex. Monster, CareerBuilder, Indeed, Craigslist)

• Job Posts – Modern Day “Help Wanted Ads” • Registration Page – “Basic Personal Information”

• FAQ – Answers to “Frequently Asked Questions”

• Upload/Download – Sending info to & from Web Sites

TERMS DEFINED

What are they Various Types of Job Boards?

General – “For any and all Job Seekers”

(ex. Career Builder, Monster, Indeed, Craigslist). + LinkedIn.

Specialty – “Niche/Boutique”

(ex. SelectLeaders [real estate], Media Bistro [creative types], DICE [IT], etc.)

Aggregators - “pulled from several different sources” into one.

(ex. Indeed, Simply Hired)

THREE MAIN TYPES OF JOB BOARDS:

Other Sources for Online Job Posts

Department of Labor –

Jobs4Jersey.com

College Career Services – Monmouth U., Rutgers U, Brookdale CC, Rider U, Ocean County CC. Georgian Court U.

Organizations & Associations - IEEE (Electr. Engineers, AMA (American Marketing Assoc)

Applying on Job Boards (1)

Applying on Job Boards (2)

Applying on Job Boards (3)

Applying on Job Boards (4)

• Put in the Time to Make Your Profile Awesome

• Get a Custom URL (you create this within LinkedIn)

• Choose a Great Photo• Write a Headline That Rocks (showcase

your expertise)• Don’t Waste the Summary Space (3-5

short paragraphs, bulleted)• Avoid Buzzwords Like the Plague

• Treat Your Profile Like Your Resume (highlight best accomplishments)

• But Use the First Person (not for resume, but OK for LinkedIN)

• Get Personal (present yourself as conversational w/personality)

• Be Warm and Welcoming (be you)• Show Your Achievements

LinkedIn for Job Search (1)

• Include a Current Job Entry, Even When Unemployed:

if you’re unemployed, is to create a dummy job listing in the current section that includes the job title(s) you're targeting—‘Full-Time Student/Financial Analyst in Training’—followed by a phrase like ‘In Transition’ or ‘Seeking New Opportunity’ in the Company Name box."• Add Multimedia to Your Summary and Your Work

Experiences (Web Sites, etc)• Add Projects, Volunteer Experiences, or

Languages• Request One LinkedIn Recommendation a Month• But Make Recommendations Strategic (approach

the right people)

• Don’t Be Afraid to Cut a Recommendation• Manage Your Endorsements (Avoid too many)• Update Your Status (whatever is new and interesting)• Become an Author (Blog on LinkedIn) Or Add Your

Blog• Be a Groupie (Join groups, strategically)• Have at Least 50 Connections• But Don’t Add People You Don’t Know (complaints

can lead to shut down)• Don’t Go Overboard• Keep Your Job Search Under Wraps (if working,

currently)• Make Sure People Can Find You

• * Not Essential

LinkedIn for Job Search (2)

1. Fill out your profile with your professional history. 2. Classify your friends Create a “new list.” Create one called “Professional” or “Work. Share professional updates.3. Post content and respond to other people’s postings. 4. Find networking connections. You can target:“My friends who work at X Company.” Click through that tab and you’ll see your friends who work there. 5. Search for and join relevant Facebook groups. Including groups that share jobs.

Facebook Job Search Made Simple

1. Never provide a Social Security number, or personal information such as date of birth, gender, or race when you apply for a position.

2. If you drop your application off in person, don't just hand your information over to the first employee you see. Make sure you're giving your material to the manager or someone in human resources.

3. When completing an application online, make sure the Internet site is secure. Look for the URL in your browser to start with https, or you should see a small lock icon in the browser.

4. When you create and save an online profile, ensure that you're using a strong password unique to that company's website and application. Do not use a password that you use for your personal email or any other source.

Privacy & Security

“Prescription” for Social Media Light Duty

Congratulations! You Did It!

Contact Me With Questions

Marc LeVine, Recruiting ConsultantEdgewood Properties

1260 Stelton RoadPiscataway, NJ 08854

Ph: 732-985-1900 x1140Email: mlevine@edgewood properties.com

Web Site: www.edgewoodproperties.com/careers