Jonathan Bailey

SOCIAL MEDIA FOR THE CRAFT BREWS

ABOUT ME

Born and Raised

I WORK AT THE NUGGET

AS A BELLMAN

I ATTEND THE UNIVERSITY OF NEVADA RENO.

Started my education in 2007

I STUDIED ABROAD IN PRAGUE

AND IN BILBAO

BUT DID MOSTLY THIS

WHILE I TRAVELED EUROPE

AND NOW ITS TIME TO GRADUATE

AND FIND A REAL JOB

ONE THING I HAVE TAKEN FROM MY YEARS AT COLLEGE AND TRAVELING IS

THAT MAJOR AMERICAN BEER COMPANIES ARE AWFUL!

MICRO BREWS AND CRAFT BEERS ARE STARTING TO RISE IN AMERICA.

RIGHT NOW THREE MAJOR COMPANIES OWN MORE THAN 90% OF THE BEER MARKET. (BUDWEISER, COORS, AND MILLER)

The remaining 10% is shared between around 800 microbrews and craft breweries across the nation.

HOW CAN THESE SMALL TIME BREWERIES COMPETE WITH THESE BIG TIME COMPANIES?

Budweiser spends around $134 million dollars on advertising per year.

THE ANSWER IS E-MARKETING AND SOCIAL MEDIA

WITH THE THREE MAJOR COMPANIES FOCUSING ON TV ADS, THEY HAVE STARTED TO SLEEP ON E-MARKETING. OUT OF THE $134 MILLION DOLLARS BUDWEISER SPENDS ON MARKETING, ONLY $3.9 MILLION WAS SPENT ONLINE.

WHY SOCIAL MEDIA IS THE BEST MARKETING TECHNIQUE FOR CRAFT BREWERIES:

• Cheap• Lack of presence by the big three• More personal connection• Better and faster feedback• More interaction• Creative ideas and customer contribution• Younger target market

CRAFT BREWERIES FOCUS MORE TIME AND EFFORT TOWARDS SOCIAL MEDIA. THEY UNDERSTAND THE EFFECT IT HAS ON BUILDING BRAND AWARENESS. SOME OF THE THINGS THEY ARE DOING THAT SETS THEM APART ARE:

FACEBOOK AND TWITTER

• Constant updates• Interactive• Get back to customers• Ask for opinions/ ideas• Create a community for like

people• Give target market news,

reviews, promotions, and events.

FACEBOOK AND TWITTER ARE GREAT MARKETING TECHNIQUES FOR CRAFT BREWERIES BECAUSE IT IS CHEAP, CAN REACH A BIG MARKET AND TARGET MARKET, AND CREATES A MORE PERSONAL CONNECTION WITH CUSTOMERS

REINVENTING YOU TUBE

They have used You Tube to create ideas about each beer they make and tell the customers about the beer.

This allows customers to see what it looks like, learn about the story behind the beer, what ingredients were used, what you are supposed to taste, and a review of the beer. This is a great way for people to find out a little about a beer before they buy one.

QUICK SIP CLIPS WITH DOGFISH HEAD

THE BIG THREE CANT REALLY COMPETE AT THIS PERSONAL LEVEL THAT THE CRAFT BREWERIES ARE ESTABLISHING WITH YOU TUBE.

You Tube has created a way for craft breweries to really connect with people and show them that they want you to enjoy the beer that they put so much time and effort into.

NEW USES OF SOCIAL MEDIA FOR CRAFT BREWERIES

QR CODES

When scanned the You Tube videos of the beer will play on customers phone

UNTAPPED

New location based social media site for beer drinkers.

Allows users to check in at bars and share what they are drinking. Allows other users to find places that serve special beers that they are looking for.

CRAFT BREWERIES ARE BECOME MORE POPULAR IN THE AMERICAN CULTURE.

People are starting to get sick of tasteless beers and corporations. Craft breweries are

utilizing social media to connect with customers. This is allowing them to differentiate themselves and show that they care about the customers as much as they care about the beer they make.

WITH SOCIAL MEDIA CRAFT BREWERIES ARE ABLE TO COMPETE WITH THE BIG THREE. THEY ARE ABLE TO CONNECT WITH PEOPLE IN UNUSUAL AND NEW WAYS THAT THE TRADITIONALIST DON’T WANT TO USE.

These new techniques targets the exact people they want to reach. People who are bored of old ways and want to try something new and exciting. Social media is the perfect platform for craft brews and it will be changing just like the beers.

CHEERS!