Social Media

EMATM, Pisa, 2010Arnstein Larsen

Social Medias and how they can be utilized.

Todays topic:

Introduction to Social Medias and how they can be utilized for Round Table.

Todays topic:

3 part presentation:

1. What is Social Media?

2. A few examples.

3. How can we use Social Media in Round Table?

Who am I?

• 34 years old.• Father to Johannes (5). Engaged to Anna (LC).• Tabler since 2005, member of RT 35 Oslo.• National IRO for RT Norway 2010-2011.• Work in Metronet as ”Minister of Culture”.

1. What is Social Media?

2. A few examples.

3. How can we use Social Media in Round Table?

1. What is Social Media?

” Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues…”

- Wikipedia

Social Media is communication between people simplified by the use of

internet based services.Arnstein Larsen

FacebookThe biggest social media site with more than 400 million users.Connect with your friends, family and others.Share your life with status updates, photos etc.The fastest growing arena for brands and organizations.

TwitterMicroblogging, max 140 characters.”What’s happening?”Various usage in different countries.Good place to spread links and short messages.

YouTube2 billion video views per day.2nd largest search engine in the world.24 hours of video uploaded every minute.Used by individuals, brands and organizations.

Blogs126 million blogs.Simple platform for content distribution. Allows non-technical people to reach ”the world”.Combine text, pictures, music and video.

LinkedInSocial Network for professionals. 69 Million users worldwide.Widely used for recruitment.

1. What is Social Media?

2. A few examples.

3. How can we use Social Media in Round Table?

TwitterFacebook

YouTube

Flickr

Website

BlogEvents

John McCain

Raised 11 million US$ by traditional fundraising in February 2008

Barack Obama

Did not participate in any traditional fundraising events during the whole month of February 2008.

He raised 55 million US$ by the use of Social Media!

A fan video for Tiger Woods 08

EASPORTS responded with a video to launch

Tiger Woods 09

1. What is Social Media?

2. A few examples.

3. How can we use Social Media in Round Table?

Publicity

• By utilizing Social Media Round Table will become more visible in the community, both local, nationally and internationally.

Recruitment

• When people know what we are doing, more people will be interested in joining our organization.

• Broader recruitment as Social Media goes beyond the closest social circle (friends, family, colleges)

Fundraising

• When we show our service projects outside of the organization more people can contribute to the causes.

Tabling

• Social Media makes it easier to communicate between tablers.

• Promote your meetings and events.

• Create forums for the members to share ideas.

The technology is here.

It is up to YOU to use it the way that fits your local Round Table needs.