Social Media for Luxury Real Estate Sales™

Presented by

Brenda LeguisamoMiami Waterfront Realtor®, Social Media Speaker & Strategist

Keller Williams Elite Properties

Thursday, August 21, 2014© Brenda Leguisamo

Brenda LeguisamoMiami Waterfront Realtor®, Social Media Speaker & Strategist

• 20 Years+ Sales & Marketing Experience in Both Local and International Markets;

• $150 Million+ Revenue in Cross-Sell Online Strategy for Latin America Financial Services;

• #1 Miami Top Trending Topic System for Events with Twitter;

• 8 Years+ Working with South Florida Entrepreneurs and Community Leaders;

• Master in Business Administration;• Board Member of Social Media Club South

Florida with 4,000 Members+;• Co-Organizer of Annual Miami Mashable

Social Media Day attracting 900 People+ and 3 million+ Twitter Impressions.

© Brenda Leguisamo

Objectives

I. Educate YOUR Luxury Real Estate Audience– Facebook, LinkedIn, Twitter, YouTube, and Google+– Focused Strategy and Action Plan– Metrics for Consistent Momentum

II. Engage YOUR Connections (Includes 3 Case Studies)– Sphere of Influence and Position as a Leader in the Industry– Consistently Listen and Engage with Audience in Two-Way

Conversations– Create and/or Share Value Added Content

III. Grow YOUR Success– Outstanding Customer Experience

© Brenda Leguisamo

Some of the Most Used Social Media Networks

1.6 billion total users255 million monthly active users

300 million+ total users187 million monthly active users

1 billion+ active users80% of traffic is from outside of USA

Source: Facebook, Google and http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html

1.5 billion+ total users540 million monthly active users

1.32 billion total users1.07 billion mobile users

I. Educate YOUR Luxury Real Estate Audience

© Brenda Leguisamo

- Focused Strategy and Action Plan

• Complete Profile “About” Section• Nourish and Grow Connections• Create and/or Share Value Added Content Aligned with a Marketing

Plan, Company Culture & Authentic Voice

I. Educate YOUR Luxury Real Estate Audience (cont.)

© Brenda Leguisamo

Metrics for Consistent Momentum– Identify Key Factors–Measure Social Media Networks– Analyze for Improved Results

I. Educate YOUR Luxury Real Estate Audience (cont.)

Likes

Shares

CommentsLeads

Sales Followers Mentions

RetweetsReferrals

Views

Messages

Subscribers© Brenda Leguisamo

– Sphere of Influence• Family• Friends• Past Clients• Real Estate Professionals

– Position as a Leader in Your Focus Areas for Luxury Real Estate Sales

II. Engage YOUR Connections

© Brenda Leguisamo

II. Engage YOUR Connections (cont.)

– Consistently Listen and Engage with Audience in Two-Way Conversations

– Share Value Added Content and Solutions– Manage and Exceed Customer Expectations– Do Not Spam on Both Your Profiles nor on Other

Peoples Profiles

Photos Status UpdatesTweets

GroupsPages

Videos

Luxury Real Estate Sales TipsEvents

Private MessagesLists

© Brenda Leguisamo

Trends

Case Study #1:• Photo of Open House Event• Results:

144 Likes 57 Comments 2 Shares 4 Sales Leads Online

12 Families Toured the Home After Seeing Open House Sign

II. Engage YOUR Connections (cont.)

© Brenda Leguisamo

Case Study #2:• Event for Brokers Open House • Results:

25 Brokers RSVP’d 20 Brokers Toured Home 1 Offer Video Testimonial from Social Media Coaching Realtor® Client

2 Sales Leads from Video

II. Engage YOUR Connections (cont.)

© Brenda Leguisamo

Case Study #3:• Miami New Construction Show August 28 to 31• Results: (Note: Event is in 2 days and only my results are displayed below.

Event promoted by various local and worldwide professionals.)

43 RSVP’s (Buyers, Investors & Realtors®) 15 Sold Daily Event Tickets 3 Sales Leads

II. Engage YOUR Connections (cont.)

© Brenda Leguisamo

III. Grow YOUR Audience–Provide Outstanding Customer

Experience• Think Out-Of-The-Box• Increase Audience Retention• Attract New People and Luxury Real Estate

Sales Leads

© Brenda Leguisamo

III. Grow YOUR Audience (cont.)

YOU

© Brenda Leguisamo

Social Media for Luxury Real Estate Sales™

Miami Waterfront Realtor®, Social Media Speaker & Strategist

Thank YOU!

Presented by

Brenda Leguisamo

Contact Brenda for Sales and Social Media Speaking OpportunitiesTel: 786-262-5480 Email: brendahomes@kwrealty.com

Website and Social Media to Stay Connected: www.brendahomes.kwrealty.com/about

© Brenda Leguisamo