Post on 11-Nov-2014
description
How to use social media to build your employment brand
jessica lee
admit it. you want to be like
or
why social media for employment branding?
Black hole.
• It’s cheap.• It’s relatively easy.• It will set you apart.• It will make YOU look cool.• It’s fun.
principles:
1. you have to have the goods to back it up. you can’t create a brand or culture.
2. it’s social – broadcasting alone doesn’t work.3. transparency goes a long way! 4. authenticity rules.5. you’re not alone in your efforts – if you
leverage your employees.6. you can’t own it – but you can influence it.
engaging candidates +
having conversations.
LURKjust read stuff first…
jump in as an individual
begin as anorganizationDECIDE
it’s one big cocktail party
time for our Thursday pizza and beer! (yes we do it ever
week!)
excited about the new staff
starting on Monday!
my CEO just wrote this really great
article about our culture…
we love our week off between
christmas + new years – and it’s paid!
can’t wait to launch our new
mentorship program.
just made some offers – can’t wait to hear back!
so proud that we won the best place to work award!
did you know that 1/3 of our new hires come from employee
referrals?
whatto talk about?
you can’t talk to yourself though. how to make friends online.
but you’re gonna need some
wingmen
leverage employees as
brand ambassadors
zappos got it right with twitter.
tony got it right…
monitor what
employees are saying
then capitalize
some social media tools
where do we go from here?
your action steps.
jessica lee jlee@apcoworldwide.com
@jessica_lee + @APCOjobs
www.apcoworldwide.com www.fistfuloftalent.com