Post on 10-May-2015
description
Social Media For Customer Acquisition
Agenda • Introduction • Case Studies • Framework to Multiply Revenue through
DM • Exercise: Facebook Adv Strategy for Lead
Generation • Q & A
Let’s learn from Real Examples
Customer Acquisition
Influence Lead Sale
Remarketing/Retargeting
Remarketing Example
Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
Reveal the Name Contest 1. 150,000 people
participated 2. 35,000+ requests for Test
Drives 3. 8000 Cars booked in 10
days
Car Launch
Over 20% All Sales through Facebook
Ola Cabs
Tweet 2 Order
QR (Quick Response) Codes
Reach
Online Presence
Audience Aggregation
Leads Sales SEO, Ads,
Email, Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)
Customer Acquisition Framework
KISSmetrics Post Trial Sign-up Flow
KISSmetrics Welcome Email
KISSmetrics Evangelizing Email
KISSmetrics Relationship Email
Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575
Exercise: Online Advertising Strategy for Lead Generation
Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
Opportunity of Targeting on Facebook
• Age • Location • Gender • Interest & Behaviour • Relationship Status • Social Connection on Facebook • Occupation • Education
Interest & Behaviour Targeting
Custom Audience: Email/Phone/UID
Retargeting on Facebook
Landing Page Optimization
Reach
Online Presence
Audience Aggregation
Leads Sales SEO, Ads,
Email, Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)
Customer Acquisition Framework
Time to Create Your Strategy http://bit.ly/dv-ws
Let’s continue this conversation…
@MyDigitalVidya On Social Media Off Social Media
info@digitalvidya.com
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