Social Media for Community BuildersGrowing, sharing and connecting through online networks and tools

http://www.flickr.com/photos/22207308@N03/2252360890/

Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com

What we’ll talk about

•Storytelling

•How to LISTEN and engage online

•The art of Responding

http://www.flickr.com/photos/eschipul/3219612492/

Find this presentation:www.slideshare.net/eschipul

Tell your Story and people will listen

1. Storytellinghttp://www.flickr.com/photos/eschipul/2872827771/

Markets are Conversationswww.cluetrain.com

Social Media is a Conversation between actual HUMANS!

Once upon a time...

http://flickr.com/photos/e_phots/2646616379/

Obama

http://flickr.com/photos/joecrimmings/1977376708/

... there was an Internet candidate...

http://www.flickr.com/photos/67396912@N00/3004333083/

... that connected online...

The Candidate Bloggedhttp://my.barackobama.com/page/community/post/amandascott/gGgLXx

As President, he continues to share...http://www.whitehouse.gov/blog/

So my point is...

1. Message 4. Plot

2. Conflict 3. Characters

4 Elements of Storytelling

http://www.flickr.com/photos/eschipul/2484829961/2. Listening and Engaging

http://www.flickr.com/photos/eschipul/3426116511/

www.google.com/alerts Email updates for your company

name and keywords

www,technorati.com/watchlist Powerful Social Media search engine

watches for your terms and updates you

http://alerts.yahoo.com Yahoo! alerts you of any

occurrences of defined terms and names

Due diligence on your StoryListening and Engaging: Tracking Tools

What is an Alert? (www.google.com/alerts) Listening and Engaging: Tracking Tools

Addictive and essential Google Reader: www.google.com/reader

Social Networks to Know

http://www.flickr.com/photos/jfchenier/76721307/

(remember, it’s all about the Story)

Facebook - Not just for college kids

•Pages and Groups ROCK!

•Be a leader, volunteer and connector

•Create buzz for events

•Share your own updates, links and other content

Bill White: www.billwhitefortx.com/facebook

http://www.facebook.com/pages/Bill-White/7101618455

2. Listening and Engaging: Facebook Magic!

Your Facebook profile at a glance

• Flesh out your profile

• Be picky on who you connect with

• Re-purpose other content

• Add ALL of your Social Media links

• Be fun and interesting

• Connect with like-minded people

2. Listening and Engaging: Facebook Magic!

Marketing Successful Events on Facebook

670 members

230 ‘yes’348 ‘maybe’

2. Listening and Engaging: Facebook Magic!

Are you a ‘Group’ie?2. Listening and Engaging: Facebook Magic!

http://www.facebook.com/group.php?gid=2597976894

Page Power in Facebook2. Listening and Engaging: Facebook Magic!

To Page or to Group - that is the question

• Groups = Not indexed in Google

• Pages = Visible to Google

• Groups = Messages go to inbox

• Pages = Messages go to ‘updates’

http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

2. Listening and Engaging: Facebook Magic!

Facebook Do’s and Don’ts

•Be stiff and boring

•Create a ‘company’ profile (deleted!!)

•Keep all personal and pro life facets separate

•Post press releases

•Spam your contacts (connect but be polite)

•Grow your profile

•Upload pics and videos to tag and send

•Create and join biz and fun Groups / Pages

•Be picky on your friends

•Cross promote your Social Media links

3. Facebook: Community Building through Social tools

Facebook Buzzwords

•Friend - Connect with someone on Facebook

•Wall message - Write, draw or post something on someone’s wall

•Tag - Add names to photos or videos

•Status update - What are you doing?

•Public timeline - List of recent activity

3. Facebook: Community Building through Social tools

Connecting and promoting on MySpace2. Listening and Engaging: MySpace or Your Space?

Bill White on MySpace: www.myspace.com/mayorbillwhite

Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule

2. Listening and Engaging: Video takes it home

Flickr - The Power of Visualization! (www.flickr.com) 2. Listening and Engaging: Not just snapshots...

www.flickr.com/groups/superneighborhood22/

www.flickr.com/photos/laanba/2379353028/

www.flickr.com/groups/assignmenthouston/pool/

Geotagging fun on Flickr2. Listening and Engaging: Not just snapshots...

www.flickr.com/map/

http://www.youtube.com/watch?v=ddO9idmax0o

Micro-Blogging with Twitter (www.twitter.com) 2. Listening and Engaging: Twitter

Twitter includes others in ongoing dialogue

Heights on Twitter: www.twitter.com/HoustonHeights

2. Listening and Engaging: Twitter

Use as a platform to help others!

HPL on Twitter: www.twitter.com/HoustonLibrary

2. Listening and Engaging: Twitter

http://www.flickr.com/photos/eschipul/2484829961/3. Responding!

http://www.flickr.com/photos/59503392@N00/419321748/

Where do Comments live?3. Responding: Blogs and Commenting

Do’s and Don’t of Commenting3. Responding: Blogs and Commenting

• Be defensive / snarky

• Think you can change everyone’s mind

• Leave identical comments

• Be ‘Anonymous’

• Speak your mind (respectfully)

• Include links to relevant information

• Give props / say thanks!

• Bite your tongue (when appropriate)

GOOD! BAD!

Do NOT feed the trolls3. Responding: Blogs and Commenting

(Rarely this cute)

Find your happy place

People get mad, don’t fuel the fire3. Responding: How to make it a Positive

Find your Happy Place.

The Power of Creation3. Responding: How to make it a Positive

http://www.youtube.com/watch?v=wKsoXHYICqU

www.lettexansruntexas.com

Let’s Review:

•STORY

•Listen first, then talk

•Creative connectivity

•The art of Responding

http://www.flickr.com/photos/eschipul/3219612492/

Find this presentation:www.slideshare.net/eschipul

Can we help you? Let us know!

Ed Schipul // CEO

Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul