Post on 05-Apr-2018
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MANAGING CELEBRITIES
THROUGH SOCIAL MEDIA
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SONAM KAPOOR - THE FASHION ICON
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NARGIS FAKHRI HAS THE WOW FACTOR
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GENELIA DSOUZA THE BETTER ACTOR
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This research was carried out using Simplify360
Simplify360 is a web based social media
engagement and analytics platform that
offers a one stop solution to the social
media needs of a business and lets you
engage with your customers and interpret
your social presence
Simplify360 provides an easy to use
platform for tracking and listening to
what people are talking about your brand
in social communities
With Simplify360 you can not only listen
to what your customers are talking about
your brand but also engage with them!
Simplify360 lets you
analyse the social media
presence of your brand by
giving you actionable
insights
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People like to gossip a lot ..
about anything, anywhere ..
Social Media is not an exception people
gossips in social media which travels with a ripple effect toreach millions of people
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So, whats the implication for a Talent &
Celebrity Management Company ?
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By listening to peoples conversation, brand association of
celebrities can be determined which can help companies to associate
a particular brand with a particular celebrity or vice versa
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Tracking the 3 celebrities in Social Media
Nargis Fakhri Sonam Kapoor Genelia DSouza
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77%
23%
Male
Female
37%
32%
28%
3% 13-17
18-25
26-35
36-45
Twitter Demographics
67%
10%
23%
Neutral
Negative
Positive
Total No of Conversation: 2761 News
Videos
2%
90%
6%
2%
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Lots of critics about Nargis Fakhris poor acting skill
Hot and Beautiful are associated with her
Top Cities in India from where tweets came from
Mumbai Bangalore Delhi Others
260
6288
596
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Top News Channel in which Nargis Fakhri got featured
timesofindia.indiatimes.com8 times
ibnlive.in.com 8 times
www.dnaindia.com 5 times
www.apunkachoice.com 5 times
www.newkerala.com 4 times
InRev Systems 2011
Nargis a replacement for Deepika and
Sonam? - Daily News & Analysis
The bold, naughty Bollywood heroine
comes of age - Pakistan Daily Times
The bold, naughty Bollywood heroine
comes of age - IBNLive.com
Van Heusen Rockstar Jaguar Land
Rover Brazil
Trending News Topic
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74%
26%
Male
Female
41%
30%
27%2% 13-17
18-25
26-35
36-45
Twitter Demographics
80%
4%
16%
Neutral
Negative
Positive
Total No of Conversation: 1403 News
Videos
6%
84%
6%
4%
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Sarcastic comment about Sonam Kapoors acting skill
Sonam Kapoor is the Paris Hilton of India
Adjective use to describe her includes sexiest women and
Bollywood's fashionista
Top Cities in India from where tweets came from
Mumbai Bangalore Delhi Others
104
32 31
269
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Top News Channel in which Sonam Kapoor got featured
www.hindustantimes.com 12 times
timesofindia.indiatimes.com 9 times
www.deccanchronicle.com 6 times
www.dnaindia.com 5 times
www.apunkachoice.com 5 times
InRev Systems 2011
Nargis a replacement for Deepika and
Sonam? - Daily News & Analysis
'I want to wear a bikini, but...' : Sonam
Kapoor
Sonam to do a film down south - Mid-
Day
Vogue
Trending News Topic
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77%
23%
Male
Female
36%
28%
31%
5% 13-17
18-25
26-35
36-45
Twitter Demographics
80%
5%
15%
Neutral
Negative
Positive
Total No of Conversation: 663 News
Videos
3%
86%
4%
7%
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259 tweets about Genelia DSouza-Riteish Deshmukh marriage in 2012
83 tweets about Genelia DSouza banned from Telegu movies
Top Cities in India from where tweets came from
Mumbai Hyderabad Delhi Others
34
611
101
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Top News Channel in which Genelia DSouza got featured
timesofindia.feedsportal.com 4 times
www.calcuttanews.net 3 times
www.indiaglitz.com 2 times
www.newkerala.com 2 times
InRev Systems 2011
Riteish, Genelia to enter wedlock in
2012
No bans issued against me: Genelia
D'souza
Trending News Topic
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Acting Skill
Sex Appeal
Fashion Icon
GoodBad
High
Low
Yes
No
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Facebook Channel Analytics (13-20 Nov 2011)
Facebook Brand Page comparison of Sonam Kapoor &Nargis Fakhri (we didnt find Genelia DSouzas
genuine Facebook page)
63%
27%
Comparison based on activity in Facebook page
Sonam Kapoor
Likes : 1539
Comments : 247
Post : 80
Total : 1866
Nargis Fakhri
Likes : 2443
Comments : 506
Post : 300
Total : 3249
Fan Page Engagement Details Comparison
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Facebook Channel Analytics
The Likes and Comments per post for Sonam Kapoor is higher than Nargis Fakhri, however it
must be understood that Sonam Kapoor has 689,274 Fans while Nargis Fakhri has 24,593 Fans
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Channel Statistics Comparison
Nargis Fakhri received more buzz in Twitter,
Facebook and Blogs
Genelia DSouza has the least prominence inTwitter, Facebook and Blogs
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Channel Statistics Comparison
Sonam Kapoor does better than the other two
in Video and News channels
Genelia DSouza has the least prominence inVideo, News and Discussion Forums
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THANK YOU !
InRev Systems 2011